Territory Manager

Banner Fire Equipment, Inc. • Champaign, IL

8d • $40,000 - $150,000

About The Position

Banner Fire Equipment is seeking a relationship-focused Territory Manager focused on Equipment Sales to grow its fire and rescue equipment business with fire departments, municipalities, and emergency responders. Open territories are Chicagoland, Central Illinois, and Northwest Missouri. This is a field-based role; the manager will live in or near the assigned territory, spend much of the week on the road meeting customers, and occasionally travel to Banner’s main location in Roxana, Illinois.

The Territory Manager develops customer relationships and grows sales by prospecting, visiting customers, demonstrating products, supporting larger equipment projects, and managing the full sales cycle. The role sells products such as SCBA, hose, nozzles and appliances, rescue tools, PPE and turnout gear, and related accessories. It also involves preparing quotes and bids, coordinating orders and service with internal teams, maintaining customer and pipeline records, and achieving assigned sales and territory objectives.

Banner Fire Equipment has supported firefighters across the Midwest for over 40 years. Its work is guided by a Relentless Pursuit to Serve and the values Genuine, Good Partner, Dependable, and Curious. Compensation includes a base salary of $40,000–$55,000 based on experience plus uncapped commission. Experienced Territory Managers regularly earn $100,000 or more, depending on sales performance and territory growth.

Requirements

• High school diploma or GED.
• Strong relationship-building, communication, and presentation skills, with the ability to establish trust with customers, vendors, and internal teams.
• Ability to manage the full sales process, from opportunity identification through customer delivery.
• Strong organizational and problem-solving skills and the ability to manage multiple priorities and customer needs.
• Valid driver’s license with an acceptable driving record.
• Ability to travel throughout the assigned territory, approximately 50–75% day travel.

Nice To Haves

• Bachelor’s degree in Business, Sales, Marketing, Fire Science, or a related field; equivalent combinations of education and experience will be considered.
• At least 3 years of experience in field or territory sales, account management, or selling technical products or equipment.
• Experience in the fire service, emergency services, municipal, or industrial equipment industries.
• Proficiency with Microsoft Office Suite, CRM systems, and other sales or business management tools.

Responsibilities

• Develop and maintain long-term relationships with fire departments, municipalities, emergency responders, and other customers, serving as the primary point of contact for equipment sales and support.
• Grow the territory through prospecting, networking, referrals, customer visits, and industry events to win new accounts and expand market share.
• Visit fire stations regularly, demonstrate products, and respond promptly to quotes and orders.
• Support larger equipment projects, including SCBA or turnout gear replacements and grant-funded purchases.
• Sell fire and rescue equipment, including SCBA, hose, nozzles and appliances, rescue tools, PPE and turnout gear, and related accessories.
• Manage the full sales cycle, from lead generation and quoting through order completion, delivery coordination, and post-sale follow-up.
• Prepare accurate quotes, proposals, and bids, and maintain current customer and pipeline records in company systems.
• Coordinate with service, operations, and internal teams to ensure timely, accurate order fulfillment, and connect customers with Banner service offerings such as pump testing.
• Achieve assigned sales goals, revenue targets, and territory performance objectives.

Benefits

• Weekly pay.
• 100% employer-paid employee medical option, plus life and disability coverage.
• Medical, dental, and vision plans for employees and their families.
• 401(k) with up to 5% company match.
• PTO from day one and 11.5 paid holidays.
• Training and advancement opportunities.
• Base salary of $40,000–$55,000 based on experience, plus uncapped commission on equipment sales.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: High school or GED