Territory Manager, SUD (WI, Madison)

Charlie Health•Madison, WI
•$94,000 - $114,000

About The Position

Charlie Health delivers personalized virtual behavioral healthcare for people navigating mental health conditions, substance use disorders, and eating disorders. The Territory Manager, SUD will join the founding go-to-market team responsible for scaling the Substance Use Disorder program nationally and building its growth playbook. The role develops relationships with SUD referral partners—including detox centers, residential treatment centers, rehabilitation facilities, and other SUD-focused organizations—and educates them about Charlie Health’s SUD treatment and mental health programs. The position is based in Madison, Wisconsin, and involves extensive travel around the area and in-field outreach four to five days per week. The Territory Manager will shape territory strategy, identify barriers to treatment, gather partner feedback, and collaborate with internal teams to improve outreach, operations, marketing, and product strategies.

Requirements

  • Must be based in Madison, Wisconsin.
  • Willingness to travel extensively around the Madison area.
  • At least four years of proven sales or business development experience.
  • Demonstrated ability to build relationships, educate stakeholders, and foster collaboration.
  • Exceptional interpersonal, communication, and organizational skills.
  • Strong project management skills and ability to manage details in a dynamic environment.

Nice To Haves

  • Experience in healthcare or behavioral health outreach.
  • Familiarity with the SUD treatment ecosystem and community ties.
  • Experience with Microsoft Office, Teams, and Salesforce.

Responsibilities

  • Develop and execute a territory-level go-to-market strategy focused on growing the SUD program.
  • Build deep, trust-based relationships with SUD referral partners across higher and lower levels of care.
  • Conduct in-field outreach four to five days per week, meeting with referral partners to educate them about Charlie Health’s SUD programs and services.
  • Identify barriers to treatment and collaborate with referral sources to improve access to care.
  • Collect and synthesize partner feedback to refine messaging, positioning, and execution.
  • Collaborate with leadership and cross-functional teams to continuously improve the SUD growth motion.
  • Partner with internal teams to create tailored engagement strategies for SUD care providers and support long-term collaboration.
  • Represent Charlie Health in community settings, industry events, conferences, and educational sessions to promote awareness of the SUD program.
  • Gather and synthesize feedback from partners and stakeholders to refine marketing, operational, and product strategies.
  • Work with marketing, clinical, operations, and analytics teams to achieve growth goals within the SUD channel.

Benefits

  • Comprehensive benefits for full-time, exempt employees.
  • Uncapped performance-based bonus.
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