Territory Manager II

Swisher•Anniston, AL

19h

About The Position

Swisher is seeking a results-driven Territory Manager to support Anniston, Alabama, and surrounding markets. The role uses data, insights, and structured selling to influence customer decisions, drive distribution, grow market share, and deliver measurable sales and profitability growth. The Territory Manager serves as a category advisor to customers, using market and consumer intelligence to identify opportunities and recommend strategies that help local customers succeed. The position develops customer relationships, collaborates with distributors, and executes merchandising, promotions, pricing, and product launches across retail and wholesale accounts. It also uses CRM and analytics tools to track performance, assess impact, and refine territory strategies. The role requires local travel and a valid driver’s license. Swisher offers a base salary and bonus program, a company vehicle for business and personal use, medical, dental, vision, and life insurance effective on the date of hire, a 401(k) plan, a defined contribution plan, paid vacation and holidays, tuition reimbursement, and professional growth and development programs.

Requirements

At least 2 years of customer-facing sales experience.
Ability to translate data into actionable insights and business recommendations.
Strong analytical and problem-solving skills.
Excellent communication skills.
Proficiency in Excel and digital tools.
Valid driver’s license and willingness to travel locally.

Nice To Haves

Experience in consumer packaged goods (CPG), retail, or distributor environments.

Responsibilities

Analyze sales data, customer insights, and market trends to identify growth opportunities.
Provide fact-based recommendations to improve category performance and shopper outcomes.
Lead customer conversations through storytelling and category-advisor selling.
Increase retail and wholesale distribution, product assortment, and shelf presence.
Execute new product launches quickly and in alignment with consumer trends and retailer needs.
Prioritize high-impact opportunities using data and territory insights.
Monitor consumer, competitive, and industry trends and translate insights into customer strategies.
Provide proactive recommendations to help customers succeed in their local markets.
Build relationships with key decision-makers and influencers, using data storytelling and value-based selling to influence outcomes.
Partner with distributors to coordinate execution.
Ensure strong in-store execution of merchandising, promotions, and pricing to drive market share.
Use CRM and analytics tools to track performance, measure impact, and refine strategies.