Technology Utilization Representative

Caterpillar Inc.•Clayton, NC

3d•$128,470 - $192,710

About The Position

The Construction Technology Utilization Representative leads adoption, activation, and utilization of Caterpillar construction technology solutions across an assigned region. This customer-facing field role calls for technical credibility, product knowledge, and the ability to influence dealers and customers through complex discussions that drive measurable productivity, safety, and business outcomes. The CI Technology Portfolio includes Cat Grade, Payload, Cat Command, Detect, VisionLink, and other productivity- and safety-enabled technologies. The position is located in North Carolina and covers a territory that includes four Caterpillar dealers. Travel of 50% or more within the assigned territory is required. Domestic relocation assistance is available, and a company vehicle and cell phone stipend are provided.

Requirements

Customer-facing experience in the construction industry.
Experience growing or supporting new and expanding construction technology portfolios with dealers and customers.
Ability to work independently, influence without authority, and navigate complex dealer and customer discussions in fast-paced, ambiguous environments.
Strong customer focus and ability to connect dealer needs, customer outcomes, and Caterpillar strategy.
Working knowledge of value selling and ability to translate technology solutions into measurable productivity, safety, and business benefits.
Technical aptitude with working knowledge of Caterpillar products, construction applications, and CI technology solutions.
Strong leadership presence, organization, analytical, and communication skills.
Ability and willingness to travel 50% or more.
Customer focus: understand customer needs, gather feedback, and translate insights into practical technology solutions that improve satisfaction and business outcomes.
Decision making and critical thinking: analyze information, evaluate risks and trade-offs, and use sound judgment to make productive, data-informed decisions.
Negotiating: lead constructive, collaborative discussions focused on win-win outcomes, issue resolution, and productive dealer and customer relationships.
Relationship management: build trust with customers, dealers, and internal partners by responding promptly, monitoring satisfaction, and helping resolve critical issues.
Business development: identify market opportunities, understand customer segments, and support growth of Caterpillar technology solutions.
Value selling: connect technology solutions to measurable customer value by quantifying productivity, safety, cost, and business benefits.

Responsibilities

Grow adoption of Caterpillar productivity and safety technology solutions in alignment with Technology Growth targets and future business priorities.
Increase VisionLink Productivity and Safety activations, ensuring technology-enabled machines are activated, retained, and delivering measurable customer value.
Drive customer technology utilization through onboarding, training, and ongoing support that improves productivity and safety outcomes.
Build trusted dealer and customer relationships while challenging the status quo to strengthen adoption, satisfaction, and long-term retention.