Technology Utilization Representative

Caterpillar•Peoria, IL

8d•$112,710 - $169,060•Onsite

About The Position

Caterpillar is hiring a highly experienced, customer-facing field representative to lead adoption, activation, and utilization of its construction technology solutions. The role requires technical credibility, deep product knowledge, and the ability to influence dealers and customers through complex discussions that produce measurable productivity, safety, and business outcomes. The CI Technology Portfolio includes Cat Grade, Payload, Cat Command, Detect, VisionLink, and other productivity- and safety-enabled technologies. The representative will grow adoption of Caterpillar productivity and safety technology solutions in line with Technology Growth targets and future business priorities. They will increase VisionLink Productivity and Safety activations, support customer onboarding and training, and provide ongoing support to improve customer outcomes. The position builds trusted dealer and customer relationships and promotes adoption, satisfaction, and long-term retention. The primary work location is Denver, Colorado, and the territory includes four Caterpillar dealers. Travel of 50% or more within the assigned territory is required. Domestic relocation assistance is available to Denver only. A company vehicle and cell phone stipend are provided. The salary range is $112,710 to $169,060. Visa sponsorship is not available.

Requirements

Customer-facing experience in the construction industry.
Experience growing or supporting new and expanding construction technology portfolios with dealers and customers.
Ability to work independently, influence without authority, and navigate complex dealer and customer discussions in fast-paced, ambiguous environments.
Strong customer focus and ability to connect dealer needs, customer outcomes, and Caterpillar strategy.
Working knowledge of value selling and ability to translate technology solutions into measurable productivity, safety, and business benefits.
Solid technical aptitude and working knowledge of Caterpillar products, construction applications, and CI technology solutions.
Strong leadership presence, organizational, analytical, and communication skills.
Ability and willingness to travel 50% or more.

Responsibilities

Grow adoption of Caterpillar productivity and safety technology solutions in alignment with Technology Growth targets and future business priorities.
Increase VisionLink Productivity and Safety activations, ensuring technology-enabled machines are activated, retained, and delivering measurable customer value.
Drive customer technology utilization through onboarding, training, and ongoing support that improves productivity and safety outcomes.
Build trusted dealer and customer relationships while challenging the status quo to strengthen adoption, satisfaction, and long-term retention.
Understand customer needs, gather feedback, and translate insights into practical technology solutions.
Use sound judgment and data-informed decision-making to evaluate information, risks, and trade-offs.
Lead constructive, collaborative discussions focused on win-win outcomes, issue resolution, and productive relationships.
Build trust with customers, dealers, and internal partners; respond promptly, monitor satisfaction, and help resolve critical issues.
Identify market opportunities, understand customer segments, and support growth of Caterpillar technology solutions.
Connect technology solutions to measurable customer value by quantifying productivity, safety, cost, and business benefits.