Technical Sales Representative - GI: SE Region - M-F: 1st Shift

HENTZEN COATINGS•Milwaukee, WI
•$80,000 - $120,000

About The Position

The Technical Sales Representative – General Industrial drives revenue growth and profitability within an assigned territory by developing new business, retaining and expanding customer relationships, and delivering technical expertise and coating solutions. The representative serves as a trusted partner by identifying opportunities, recommending products and applications, and supporting customer satisfaction while promoting Hentzen products, services, and strategic initiatives. The role develops and manages sales opportunities, supports product trials and customer applications, prepares proposals and pricing, manages accounts, forecasts activity, and collaborates with internal teams to meet customer and business needs. It also includes regular customer visits, industry events, territory travel, and compliance with company policies, safety requirements, and customer site rules. The position covers a Southeast territory that includes Tennessee, South Carolina, Alabama, Mississippi, Louisiana, Texas, Arkansas, Oklahoma, Kentucky, Virginia, and West Virginia.

Requirements

  • Three or more years of technical sales experience in industrial coatings, chemicals, manufacturing, or a related industry preferred.
  • Strong technical aptitude and ability to understand and communicate coating technologies and application processes.
  • Proficiency with Microsoft Office Suite, an ERP system, Concur, and other business software.
  • Strong analytical, problem-solving, negotiation, and organizational skills.
  • Excellent written, verbal, presentation, and interpersonal communication skills.
  • Self-motivation and ability to work independently and collaboratively in a team environment.
  • Professionalism and alignment with the company's values of Integrity, Loyalty, Passion, Commitment, and Respect.
  • Valid driver's license with an acceptable driving record.
  • Ability to travel 50% or more, including overnight travel as needed.
  • Ability to work safely in customer manufacturing and industrial environments.
  • Ability to regularly lift and/or move up to 65 pounds.
  • Bachelor's degree in Chemistry, Chemical Engineering, Business, Marketing, or a related field preferred; equivalent experience may be considered.

Nice To Haves

  • Bachelor's degree in Chemistry, Chemical Engineering, Business, Marketing, or a related field.
  • Three or more years of technical sales experience in industrial coatings, chemicals, manufacturing, or a related industry.

Responsibilities

  • Develop, maintain, and grow sales of industrial coating products and services within an assigned territory.
  • Identify, qualify, and secure new business opportunities while expanding relationships with existing customers.
  • Conduct regular customer visits to assess needs, strengthen partnerships, and support customer satisfaction.
  • Provide technical expertise, product recommendations, and application support related to coatings, processes, and performance requirements.
  • Pursue sales opportunities during technical service activities and identify technical support needs during business development.
  • Coordinate product trials, demonstrations, and testing activities.
  • Prepare and present quotations, proposals, pricing recommendations, and business reviews in accordance with company guidelines.
  • Manage customer accounts, including contract negotiations, pricing initiatives, and ongoing account maintenance.
  • Forecast sales activity, monitor market trends, and develop territory strategies to meet revenue and profitability objectives.
  • Build and actively manage a sales pipeline of qualified business opportunities.
  • Use the ERP system and other sales tools to document customer interactions, track opportunities, maintain forecasts, and execute sales processes.
  • Collaborate with Research & Development, Technical Service, Customer Service, Operations, and Supply Chain teams.
  • Stay current on company products, technologies, competitive offerings, industry trends, and relevant regulatory requirements.
  • Participate in strategic initiatives and execute corporate growth objectives in the assigned territory.
  • Attend trade shows, industry events, customer meetings, and networking opportunities to promote company products and services.
  • Provide management with updates on sales activities, opportunities, competitive intelligence, territory performance, and strategic initiatives.
  • Follow company policies, safety requirements, and customer site rules while conducting business.
  • Travel as required to support customers, business development, and company objectives.
  • Perform other duties and responsibilities as assigned.

Benefits

  • Competitive benefits package.
  • Generous PTO policy.
  • 401(k) employer match of employee contributions up to 8% of eligible compensation.
  • Discretionary annual profit-sharing contribution based on company performance.
  • Employee referral bonus program.
  • Monthly employee food trucks.
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