Technical Sales Representative

LPKF Laser & Electronics•Tualatin, OR

5d•Hybrid

About The Position

LPKF North America is seeking a driven and results-oriented Technical Sales Associate to identify, develop, and close new business opportunities while expanding our presence within the laser plastic welding market. This role will focus on the Automotive and Medical manufacturing sectors, with an emphasis on high-value capital equipment sales. The ideal candidate will build and manage strong customer relationships throughout the entire sales cycle from prospecting and technical consultation through quotation, negotiation, and successful project completion. Working closely with engineering, sales, and executive leadership teams, this position plays a key role in driving strategic growth and market expansion across North America. This position reports directly to the Sales Director – North America and offers a competitive base salary plus quarterly commission.

Requirements

5+ years of experience in equipment sales for automotive and/or medical parts production environments.
Proven track record of developing and managing customer relationships in manufacturing industries.
Strong understanding of production equipment, automation systems, and industrial processes.
Experience identifying customer needs and delivering tailored equipment solutions.
Excellent communication, negotiation, and presentation skills.
Ability to manage multiple accounts and projects in a fast-paced environment.
Proficiency with CRM systems and Microsoft Office Suite.
Willingness to travel as needed to support customers and business development activities.

Nice To Haves

Interpersonal Skills--Focuses on solving conflict; Maintains confidentiality; Listens to others without interrupting; Keeps emotions under control; Remains open to others' ideas and tries new things.
Oral Communication--Speaks clearly and persuasively in positive or negative situations; Listens and gets clarification; Responds well to questions; Demonstrates group presentation skills; Participates in meetings.
Written Communication--Writes clearly and informatively; Edits work for spelling and grammar; Varies writing style to meet needs; Presents numerical data effectively; Able to read and interpret written information.
Teamwork--Balances team and individual responsibilities; Exhibits objectivity and openness to others' views; Gives and welcomes feedback; Contributes to building a positive team spirit; Puts success of team above own interests; Able to build morale and group commitments to goals and objectives; Supports everyone's efforts to succeed.
Business Acumen--Understands business implications of decisions; Displays orientation to profitability; Demonstrates knowledge of market and competition; Aligns work with strategic goals.
Initiative--Volunteers readily; Undertakes self-development activities; Seeks increased responsibilities; Takes independent actions and calculated risks; Looks for and takes advantage of opportunities; Asks for and offers help when needed.

Responsibilities

Identify, qualify, and develop new business opportunities within automotive and medical manufacturing markets.
Develop and deliver sales presentations for highly engineered production equipment and technical solutions.
Execute business development strategies through market research, cold outreach, lead qualification, and account development.
Expand business with new and existing customers by advancing and closing sales opportunities.
Coordinate with sales and marketing teams to support promotional and online marketing activities.
Attend customer visits, trade shows, conferences, and industry events; provide follow-up reporting and analysis.
Monitor market trends, competitive activity, and emerging applications within target industries.
Provide pricing, technical information, proposals, and application support to customers.
Maintain accurate sales activity, customer communications, and opportunity tracking within the company CRM system.
Communicate regularly with leadership regarding sales pipeline, forecasts, and account activity.
Travel domestically and internationally up to 25% as required for customer visits, trade shows, conferences, and training.
Perform other related duties as assigned by management.