Technical Sales & Program Manager

Central Wire•Michigan City, IN
•$90,000 - $120,000

About The Position

The Technical Sales and Program Manager serves as the commercial owner and strategic sales driver for assigned wire, rope, cable, and cable assembly product lines. The role is responsible for revenue growth, margin expansion, and customer engagement, and acts as a primary bridge between customers, Sales, and internal functions. As a market-facing commercial leader, the manager partners with Sales to provide technical solution support and align customer requirements with manufacturing capabilities. The role combines business development, account support, pricing strategy, and product lifecycle management to deliver profitable growth. The position works across Sales, Engineering, Operations, Supply Chain, and Quality, supporting customer-focused, manufacturable solutions and alignment on quality, delivery, and cost. It manages product line performance and lifecycle activities, supports new product introductions, and drives continuous improvement and cost optimization. The role is primarily office-based, with regular interaction in manufacturing settings and customer-facing engagement. Travel to customer sites, sales meetings, and company locations may be required.

Requirements

  • Bachelor’s degree in Engineering, Business, Operations, or a related field.
  • At least 5 years of experience in technical sales, industrial product management, or commercial roles within industrial or manufacturing environments.
  • Demonstrated experience with pricing strategy, margin management, and revenue growth.
  • Strong understanding of industrial manufacturing processes, such as wire, cable, metals, or engineered assemblies.
  • Proven ability to support and influence customer purchasing decisions.
  • Excellent communication skills and experience working across Sales, Engineering, and Operations.
  • Ability to manage multiple priorities in a fast-paced manufacturing environment.

Nice To Haves

  • Experience supporting OEM or industrial distribution channels.
  • Background in application-based or engineered product sales.
  • Exposure to aerospace, medical, industrial, energy, or infrastructure markets.
  • Experience with ERP/CRM systems and sales analytics tools.

Responsibilities

  • Drive revenue growth and margin performance for assigned product lines.
  • Partner with the Sales team to support strategic accounts, key customer relationships, and new business development.
  • Lead and support RFQs, quoting, and pricing strategy to maintain competitiveness and profitability.
  • Serve as a technical sales resource in customer-facing discussions and translate requirements into solutions.
  • Identify market opportunities, target segments, and growth strategies.
  • Develop relationships with OEM customers, distributors, and key stakeholders to support long-term business growth.
  • Provide solution-based selling support aligned with customer applications and performance requirements.
  • Gather and communicate voice-of-customer insights to inform product and commercial strategies.
  • Collaborate with Engineering, Operations, Supply Chain, and Quality to ensure feasible, manufacturable, customer-focused solutions.
  • Align internal execution with customer expectations for quality, delivery, and cost.
  • Support issue resolution and escalation management for customer-related concerns.
  • Manage the full product lifecycle, including growth, optimization, and rationalization.
  • Analyze and report product line metrics, including revenue, margin, forecast accuracy, and delivery performance.
  • Drive continuous improvement and cost optimization initiatives.
  • Support new product introductions aligned with market demand.
  • Travel as needed to customer sites, sales meetings, and company locations.
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