Technical Project Manager – Salesforce Marketing Cloud & Agentforce for Marketing

American IT Systems•Atlanta, GA

19h•Remote

About The Position

We are seeking an experienced Technical Project Manager to lead the delivery of marketing technology solutions leveraging Salesforce Marketing Cloud and Agentforce for Marketing (AI-powered marketing capabilities). This role will manage end-to-end project execution, ensuring alignment between business objectives and technical implementations while enabling scalable, AI-driven customer engagement strategies.

Requirements

5–9+ years of experience in technical project management or program management
Hands-on experience delivering Salesforce Marketing Cloud projects
Strong understanding of Journey Builder, Automation Studio, Contact Builder, and campaign workflows
Experience with Agentforce or Salesforce AI tools (Einstein AI, generative AI)
Proven ability to manage cross-functional technical teams
Familiarity with APIs, integrations, and data architecture concepts
Strong knowledge of Agile/Scrum and/or Waterfall methodologies
Excellent communication, leadership, and organizational skills

Nice To Haves

Salesforce certifications (Marketing Cloud, PMP, Certified Scrum Master, or equivalent)
Experience with Salesforce Data Cloud (CDP)
Background in marketing automation, CRM, or digital transformation programs
Familiarity with reporting and analytics tools (e.g., Tableau, CRM Analytics)
Experience managing AI-driven or data-centric projects

Responsibilities

Lead end-to-end delivery of Salesforce Marketing Cloud initiatives, from discovery to deployment and optimization
Define project scope, timelines, milestones, and resource plans
Manage risks, issues, and dependencies across multiple workstreams
Ensure projects are delivered on time, within scope, and within budget
Drive Agile/Scrum ceremonies (sprint planning, stand-ups, retrospectives)
Oversee implementation of campaigns and solutions using Journey Builder, Email Studio, Automation Studio, and Contact Builder
Coordinate with technical teams on integrations, data models, and campaign execution
Ensure adherence to best practices in marketing automation and platform governance
Monitor delivery quality, performance, and scalability of solutions
Manage the implementation of Agentforce AI agents for marketing use cases such as personalization, lead nurturing, and campaign optimization
Coordinate cross-functional teams to define and deliver AI-driven workflows
Track AI solution performance and ensure continuous improvement
Align AI initiatives with business KPIs and customer experience goals
Act as the primary point of contact for business and technical stakeholders
Translate business requirements into technical delivery plans
Provide regular status updates, executive reporting, and roadmap visibility
Facilitate decision-making and resolve conflicts across teams
Oversee integration of Marketing Cloud with Salesforce CRM (Sales Cloud/Data Cloud) and third-party platforms
Ensure data readiness, quality, and governance throughout project lifecycle
Coordinate with data engineering teams on segmentation, reporting, and analytics
Ensure proper testing strategies (SIT, UAT) and successful release deployments
Manage release schedules and environment coordination (Dev, QA, Prod)
Drive continuous improvement in delivery processes and tools