Salesforce Marketing Cloud developer
About The Position
This role involves configuring and supporting Salesforce Marketing Cloud, including various studios and builders like Email Studio, Journey Builder, Automation Studio, Content Builder, and Mobile Connect (SMS). The developer will assist with SMS enablement, manage opt-in/opt-out processes, and ensure compliance. Key tasks include developing automated journeys, triggered and scheduled communications, building data extensions, writing SQL queries, and performing audience segmentation. The position also requires implementing dynamic content using AMP script, supporting integrations with State of Maryland systems, troubleshooting campaign and data issues, and adhering to state governance, security, privacy, and PMO policies. Knowledge transfer and basic technical documentation are also part of the responsibilities.
Requirements
- A minimum of three (3) years of experience in Salesforce Marketing Cloud development.
- Hands-on experience with AMP script and SQL in Marketing Cloud.
- Experience implementing or supporting SMS messaging, including consent management.
- Familiarity with regulated or public-sector environments (PII, compliance, security).
- Ability to work effectively in a staff augmentation role under state direction.
- Experience with Mobile Connect, SMS compliance, and short code provisioning processes.
- Experience supporting government agencies or health organizations.
- Knowledge of accessibility standards (e.g., WCAG / Section 508).
- Experience integrating Marketing Cloud with Salesforce.
Nice To Haves
- A minimum of five (5) years of Salesforce experience in Marketing Cloud development.
- Salesforce Marketing Cloud Developer or Consultant certification.
- Experience with MobileConnect, SMS compliance, and short code provisioning processes.
- Experience supporting government agencies or health organizations.
- Knowledge of accessibility standards, e.g., WCAG / Section 508.
- Experience in integrating Marketing Cloud with Salesforce CRM.
- Salesforce Marketing Cloud Developer or Consultant certification.
Responsibilities
- Configure and support Salesforce Marketing Cloud, including Email Studio, Journey Builder, Automation Studio, Content Builder, and Mobile Connect (SMS)
- Assist with SMS enablement, including short code acquisition support, keyword configuration, opt-in/opt-out management, and compliance alignment
- Develop automated journeys, triggered sends, and scheduled communications across email and SMS
- Build and maintain data extensions, SQL queries, and audience segmentation
- Implement dynamic and personalized content using AMP script
- Support integrations between Marketing Cloud and State of Maryland systems
- Troubleshoot campaign, SMS, data, and automation issues
- Follow State of Maryland governance, security, privacy, and approval processes
- Produce basic technical documentation and support knowledge transfer
- Adhere to all security, change control, and MHBE Project Management Office (PMO) policies, processes, and methodologies.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
