Salesforce Marketing Cloud Architect

Capgemini • Bridgewater, NJ

3d • $82,082 - $193,440 • Remote

About The Position

Choosing Capgemini means choosing a company where you will be empowered to shape your career in the way you’d like, where you’ll be supported and inspired by a collaborative community of colleagues around the world, and where you’ll be able to reimagine what’s possible. Join us and help the world’s leading organizations unlock the value of technology and build a more sustainable, more inclusive world.

Requirements

• Salesforce Marketing Cloud Engagement (MCE)
• Marketing Cloud Advanced
• Data Cloud
• Marketing Cloud Connect
• Customer Data Architecture & Identity Resolution
• Journey Builder
• Automation Studio
• CloudPages
• AMPscript
• SQL
• APIs & Enterprise Integrations
• Sales Cloud and Service Cloud integrations

Nice To Haves

• Salesforce Certified Marketing Cloud Administrator
• Salesforce Certified Marketing Cloud Consultant
• Salesforce Certified Data Cloud Consultant
• Salesforce Certified Marketing Cloud Developer
• Salesforce AI Associate / AI Specialist
• A senior Salesforce marketing technology leader who can define enterprise architecture, govern best practices, design scalable customer engagement ecosystems, integrate Salesforce platforms, leverage Data Cloud and AI capabilities, and guide teams in delivering secure, compliant, and data-driven marketing solutions at scale.

Responsibilities

• Define and govern enterprise Marketing Cloud architecture, data models, integration patterns, and best practices.
• Design scalable solutions for multi-business unit, multi-brand, and multi-org environments.
• Establish standards for: Contact & subscriber management, Consent & preference management, Audience segmentation, Data governance, Security & access controls, Asset organization
• Drive future-state roadmap and platform expansion initiatives.
• Architect solutions across: Email Studio, Journey Builder, Automation Studio, Content Builder, Mobile Studio, CloudPages, Distributed Marketing
• Develop reusable customer journey frameworks and campaign execution models.
• Enable advanced personalization using AMPscript, Dynamic Content, Personalization Strings, and Data Extensions.
• Design customer engagement solutions leveraging: Data Cloud, Einstein AI capabilities, Advanced segmentation, Real-time activation, Identity resolution, Customer 360 use cases
• Establish customer profile unification and data governance strategies.
• Develop audience activation approaches across multiple channels.
• Design and oversee integrations between: Marketing Cloud, Sales Cloud, Service Cloud, Data Cloud, External applications, Data warehouses, APIs and middleware platforms
• Govern contact models, subscriber key strategies, shared data models, preference management, and data frameworks.
• Ensure compliance with GDPR, CCPA, CAN-SPAM, and internal security standards.
• Act as trusted advisor to business and technology stakeholders.
• Lead discovery workshops and solution design sessions.
• Translate business requirements into scalable technical architectures.
• Mentor developers, administrators, and consultants.
• Provide design reviews, technical governance, project planning, risk management, and roadmap guidance.

Benefits

• Paid time off based on employee grade (A-F), defined by policy: Vacation: 12-25 days, depending on grade, Company paid holidays, Personal Days, Sick Leave
• Medical, dental, and vision coverage (or provincial healthcare coordination in Canada)
• Retirement savings plans (e.g., 401(k) in the U.S., RRSP in Canada)
• Life and disability insurance
• Employee assistance programs
• Other benefits as provided by local policy and eligibility

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed