Technical Product Marketing Manager

Aiven • Austin, TX

21h • Hybrid

About The Position

In this role you'll own go-to-market for Aiven's core open source products, the messaging, competitive positioning, marketing strategy, and sales plays that move technical buyers from evaluation to a signed contract. You'll also work with product and engineering to build the forward-looking narrative: where data infrastructure and AI are going, and why Aiven is the right bet. This position reports to the senior director of product marketing.

Requirements

• 5+ years in product marketing preferably at a developer tools, data infrastructure, or cloud company.
• Hands-on experience with at least one of: Kafka (or another streaming platform), PostgreSQL, OpenSearch/Elasticsearch, or a comparable open source data technology. You don’t need to write production code, but you need to understand how these systems work and where they fit in a data stack.
• Proven ability to build competitive positioning that holds up in real sales conversations—not just decks.
• Strong written communication. You can take something complex and make it clear without dumbing it down.
• Experience collaborating directly with sales teams and customers. You’ve felt the difference between content that gets used and content that’s inauthentic and quickly discarded.

Nice To Haves

• Experience as a solutions architect.
• Familiarity with AI/ML data infrastructure trends and how teams are building AI-ready data pipelines.
• Background working with or alongside a DevRel or developer advocacy function.
• Experience at a managed cloud services company or a multi-product data platform.
• Exposure to partner or channel marketing (SIs, cloud marketplaces, ISVs).

Responsibilities

• Develop and maintain positioning for PostgreSQL, Apache Kafka, OpenSearch, ClickHouse, and Valkey.
• Lead our competitive intelligence program, building battlecards, hosting office hours, conducting win/loss analysis, and driving the “Why Aiven vs…?” narrative.
• Translate technical differentiation into value language that resonates with practitioners, directors, and VPs.
• Build the content AEs and SAs need at each stage of the funnel: solution briefs, demos and demo scripts, objection-handling guides, and case studies that lead with business outcomes.
• Work with DevRel to connect bottom-up developer adoption to top-down enterprise buying motions.
• Identify repeatable land-and-expand patterns and build plays that sales can run consistently.
• Plan and execute product launches and feature releases, from positioning and messaging through to campaign assets and sales readiness.
• Work with demand gen and content teams to turn PMM strategy into pipeline-generating programs.
• Build and run a webinar program for technical buyers and practitioners.

Benefits

• Participate in Aiven’s equity plan.
• Balance work and life with our hybrid work policy.
• Choose the equipment you need to set yourself up for success.
• Use your Professional Development Plan budget for learning opportunities.
• Receive holistic wellbeing support through our global Employee Assistance Program.
• Inquire about our Global Time Off Commitment (Parental and Sick Leave, as well as Personal Time)
• Enjoy country-specific benefits for our global cast. (BitQuery DB)

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed