Technical Product Marketer

Dust•San Francisco, CA

2d•$160,000 - $245,000•Onsite

About The Position

We’re looking for a Technical Product Marketer to make the value of Dust undeniable through product storytelling. Your job is to show, not tell, the value of Dust through demo videos, product walkthroughs, and high-quality assets that work across the funnel, from awareness to activation. You’ll turn complex, powerful product capabilities into clear, compelling narratives that make Dust’s value immediately tangible to prospects and users. You bring technical curiosity, narrative judgment, hands-on product fluency, and excellent taste. You can move fluidly across formats, whether that puts you in front of the camera or behind the edit. And you understand that the best demo isn’t a feature tour, it’s a story that makes the value click.

Requirements

4–6 years of experience product marketing, solutions engineering, or a related role with a strong portfolio of demo videos and product assets
Ability to independently produce high-quality demo and explainer videos without relying on dedicated production resources
Strong product intuition: you can quickly learn a complex product, identify what matters, and find the right angle that makes it land
Excellent storytelling skills and a clear understanding of the difference between showing features and telling a compelling product story
Proficiency with screen recording, video editing, and design tools such as Screen Studio, After Effects, Jitter, Figma, or equivalent; motion graphics experience is a plus
Deep fluency with AI tools: you use them actively and can demonstrate an AI product with credibility because they are already part of how you work

Nice To Haves

Experience at a product-led growth or developer tools company where the product itself is central to the marketing
Background in engineering, product, or design
Familiarity with building demo environments or sandbox accounts for sales/marketing use

Responsibilities

Shape how the product is understood
Turn complex product capabilities into clear narratives that resonate with technical and non-technical audiences.
Partner closely with Engineering and Design to stay ahead of the roadmap and identify the strongest stories behind new capabilities.
Define how features, workflows, and use cases should be demoed across launches, campaigns, and sales.
Own the demo environment, keeping it current, polished, and ready for any audience or context.
Own demo and product content production
Build and maintain a high-quality library of demo videos across use cases, personas, and stages of the customer journey.
Produce product walkthroughs, explainer, launch videos, and short-form assets that show Dust in action.
Take assets from initial concept through scripting, production, and final delivery.
Set and maintain a high creative bar: every asset should make the product’s value immediately clear and uphold Dust’s brand.
Scale launches, growth, and activation
Proactively produce assets for feature launches so that strong product storytelling is built into the launch process from the start.
Produce scalable content that can be reused across channels and customer touch points.
Create reusable templates, systems, and production workflows that help the marketing team move faster without sacrificing quality.
Partner cross-functionally to adapt core product stories for different audiences and needs.