Product Marketer

Paces•New York, NY

4d•$140,000 - $160,000•Hybrid

About The Position

Paces is seeking a Product Marketer to join their team. This role is responsible for bringing together market needs, product development, and customer communication. The Product Marketer will own the full lifecycle of product marketing, from customer and market discovery to go-to-market strategy. This is a foundational, hands-on role where the individual will define category positioning and act as a liaison between technical and go-to-market teams.

Requirements

5+ years in product marketing, with clear ownership of the full lifecycle — discovery through launch and enablement.
A track record of partnering with product as a true counterpart, providing insight and influencing roadmap rather than just receiving handoffs, at a high-growth SaaS or AI company.
AI obsessed; vibe coding must be part of your workflow.
Proven track record owning launches end to end and tying messaging and positioning to adoption and pipeline outcomes.
Excellent communicator (written, verbal, multimedia) with experience shaping positioning and messaging across channels.
Moves fast and experiments; discards what does not work and doubles down on what does.
Comfortable with technical products and technical buyers; energy, infrastructure, climate, or hard-tech experience is a strong plus.

Nice To Haves

Experience marketing to renewable energy and data center developers, real estate brokerages, or infrastructure-focused buyers.
Familiarity with how power projects get developed — siting, interconnection, permitting — and what slows them down.
1+ years of early-stage startup experience.

Responsibilities

Run continuous market and customer discovery (win/loss, customer interviews, competitive intelligence) and feed those insights back into product strategy and the roadmap.
Own positioning and messaging as the market evolves (AI infrastructure, data centers, grid constraints) and drive consistency across all channels.
Lead the launch cycle across weekly releases, starting with the cross-functional plan across sales, customer success, and revenue operations; determining tiering and automation opportunities; crafting messaging, narrative, content and sales enablement; analyzing impact, and proactively communicating to all partners.
Build the enablement layer — battlecards, decks, demo narratives, objection handling —to empower sales and customer success with insight, speed, and confidence.
Define and segment our buyer and user personas across data centers, utilities, developers, and energy infrastructure players.
Test, measure, and learn; leverage marketing tools to tie messaging and launches to pipeline and adoption; invest in what’s working.
Partner with product from concept through GA — shaping what gets built and why, then owning the positioning and messaging that translates technical capability into customer value for developers and operators.
Be a force multiplier: leverage AI tools across content, research, and campaign execution to accelerate output for internal partners and customers.
Ensure Paces is seen as the defining voice in AI-powered power development through thought leadership, media, and presence at key industry moments.