Product Marketer

Paces•Brooklyn, NY

3d•$140,000 - $160,000•Hybrid

About The Position

The Product Marketer will have an exciting opportunity to bring together what the market needs, what we build, and how our customers and the broader community learn about it. We are looking for a Product Marketer who has owned the full lifecycle; living upstream in customer and market discovery, partnering tightly with product through the build, and owning go-to-market end to end. This is a hands-on, foundational role: you’ll define how we position a category that’s still being created and be the connective tissue across technical and go to market teams.

Requirements

5+ years in product marketing, with clear ownership of the full lifecycle — discovery through launch and enablement
A track record of partnering with product as a true counterpart, providing insight and influencing roadmap rather than just receiving handoffs, at a high-growth SaaS or AI company
AI obsessed; vibe coding must be part of your workflow
Proven track record owning launches end to end and tying messaging and positioning to adoption and pipeline outcomes
Excellent communicator (written, verbal, multimedia) with experience shaping positioning and messaging across channels
Moves fast and experiments; discards what does not work and doubles down on what does
Comfortable with technical products and technical buyers; energy, infrastructure, climate, or hard-tech experience is a strong plus

Nice To Haves

Experience marketing to renewable energy and data center developers, real estate brokerages, or infrastructure-focused buyers
Familiarity with how power projects get developed — siting, interconnection, permitting — and what slows them down
1+ years of early-stage startup experience

Responsibilities

Run continuous market and customer discovery (win/loss, customer interviews, competitive intelligence) and feed those insights back into product strategy and the roadmap
Own positioning and messaging as the market evolves (AI infrastructure, data centers, grid constraints) and drive consistency across all channels
Lead the launch cycle across weekly releases, starting with the cross-functional plan across sales, customer success, and revenue operations; determining tiering and automation opportunities; crafting messaging, narrative, content and sales enablement; analyzing impact, and proactively communicating to all partners
Build the enablement layer — battlecards, decks, demo narratives, objection handling —to empower sales and customer success with insight, speed, and confidence
Define and segment our buyer and user personas across data centers, utilities, developers, and energy infrastructure players
Test, measure, and learn; leverage marketing tools to tie messaging and launches to pipeline and adoption; invest in what’s working
Partner with product from concept through GA — shaping what gets built and why, then owning the positioning and messaging that translates technical capability into customer value for developers and operators
Be a force multiplier: leverage AI tools across content, research, and campaign execution to accelerate output for internal partners and customers
Ensure Paces is seen as the defining voice in AI-powered power development through thought leadership, media, and presence at key industry moments