Technical Product Manager, Creative Engine

Third • Chicago, IL

2d • $140,000 - $160,000 • Remote

About The Position

Third is a modern-commerce growth company that helps brands turn emerging platforms into sales channels through an integrated acquisition strategy across platforms such as TikTok, Whatnot, Meta, and Snap. The Technical Product Manager will lead development of Third's Creative Engine, an AI-powered platform connecting creative strategy, performance data, and technology to support smarter decisions. This hands-on role owns the product roadmap, translates business needs into scalable solutions, and partners with creative, performance, and engineering teams to build tools for developing and optimizing content. The product is intended to turn fragmented data into actionable intelligence for understanding what works in performance creative and why.

The role is remote within the United States in a remote-first work environment, with periodic team gatherings. Compensation includes a competitive salary and performance-bonus eligibility, along with health, dental, and vision coverage, flexible PTO, and access to an industry-leading network across social commerce, creator, and brand marketing.

Requirements

• At least 4 years of experience in product management, technical product management, or a related role bridging creative strategy and technology.
• Strong understanding of performance creative, user-generated content (UGC), and digital advertising.
• Experience translating complex business needs into product requirements, roadmaps, and technical solutions.
• Ability to collaborate with engineers on data architecture, schemas, APIs, and integrations.
• Experience with structured creative testing, experimentation, and data-driven decision-making.
• Familiarity with AI/LLM tools, AI-assisted development workflows, and emerging technologies.
• Strong analytical, communication, and problem-solving skills, with the ability to operate independently.

Nice To Haves

• Experience in ad tech, the creator economy, or performance marketing.
• SQL proficiency.
• Experience launching AI-powered products.
• Familiarity with TikTok and Meta APIs.

Responsibilities

• Own the product vision, strategy, and roadmap for Third's Creative Engine, aligning priorities with business goals and user needs.
• Translate creative and business challenges into product requirements, technical specifications, and development priorities.
• Lead product initiatives from discovery through launch, gather feedback, and continuously improve the platform.
• Partner with engineering to define data models, integrations, and infrastructure connecting performance creative, TikTok Shop, TikTok LIVE, Meta, and creator data.
• Shape AI-powered capabilities that analyze creative performance, identify trends, and deliver actionable insights.
• Guide development of dashboards, search tools, and integrations that make creative intelligence accessible to internal teams and eventually clients.
• Collaborate with creative strategists to identify important insights and translate them into measurable, actionable outputs.
• Develop structured testing frameworks to evaluate creative formats, hooks, messaging, and performance drivers.
• Turn successful creative patterns into reusable content briefs, creative frameworks, and UGC templates.
• Serve as the primary connection between creative, performance, talent, and engineering teams.
• Identify opportunities to streamline creative production workflows through automation and scalable product solutions.

Benefits

• Competitive salary and performance-bonus eligibility.
• Comprehensive health, dental, and vision coverage.
• Flexible PTO.
• Remote-first work environment with periodic team gatherings.
• Access to an industry-leading network across social commerce, creator, and brand marketing.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed