Technical Marketing Communicator

Caterpillar Inc.•Peoria, IL

1d•$97,530 - $146,290•Onsite

About The Position

As a Technical Marketing Communicator in Customer Solutions at Caterpillar, you will turn complex technical information about products, technology, and services into clear, engaging content and visuals that communicate customer value and address customer needs. You will lead content work for Go-To-Market teams and collaborate with product specialists, regional marketing teams, engineers, process owners, and vendors to create, manage, and publish marketing content for global audiences. The role includes developing launch materials and budgets, coordinating video and photography shoots, and keeping product marketing materials accurate, current, and optimized. The preferred work location is Peoria, Illinois, with relocation available to Peoria only. Cary, North Carolina; Irving, Texas; and Melbourne, Australia may also be considered. Employees are expected to work onsite five days per week when not traveling. Travel is expected to be up to 15%. Visa sponsorship and ISE assistance are not available.

Requirements

Technical content writing skills, including experience creating customer-facing content about technical product features and capabilities for online and offline channels.
Experience writing content to support AIO.
Aptitude for working with technical data such as product specifications and translating it into clear customer language.
Ability to identify customer pain points and product features that address those needs, using relevant product and application knowledge or learning it quickly.
Ability to work with software systems such as content and asset management and project management systems.
Strong project management, organizational, and planning skills, including the ability to work independently and meet deadlines.
Strong communication skills.
Commitment to quality and strong attention to detail.
Ability to communicate product, technology, and service value, research customer industries, and explain benefits in customer terms.
Ability to write clear materials for technical and non-technical audiences, gather expert input, and follow company documentation and quality standards adapted for region, industry, and product.
Customer focus, including building relationships, anticipating needs, and developing solutions to customer business issues.
Creativity and openness to new ideas.
Effective communication skills, including adapting messages to audiences, giving and receiving feedback constructively, and presenting work confidently.
Relationship management skills with clients, vendors, and peers.
Vendor and supplier management skills, including ensuring delivery on time and to specification, providing feedback, and resolving issues.

Nice To Haves

Relevant product and application knowledge; the ability to gain it quickly is also acceptable.

Responsibilities

Lead the content workstream for Go-To-Market teams and partner with other workstreams to develop GTM strategies, target markets, product rollouts, marketing plans, and consistent product messaging.
Collaborate with product specialists, regional marketing teams, and engineers to develop global core content plans, including deliverables, languages, and due dates, aligned with the content strategy.
Write educational product content for internal and external audiences, including technical specification documents, product webpages, listicles, FAQs, and videos, optimized for AI and organic search.
Develop content for global audiences, accounting for industry and regional nuances.
Partner with enterprise process owners and vendors to produce and publish content; manage projects and use internal production and publication systems, content and asset management databases, and translation agencies.
Coordinate video and photography shoots and the creation of product imagery.
Develop and manage budgets for product launches and updates, including creating launch materials.
Keep product marketing materials current and accurate, including specification sheets, product pages, and visuals, and optimize them as appropriate.