Technical Evangelist, Product Marketing

commercetools • Boston, MA

2d • Hybrid

About The Position

As a Technical Evangelist, Product Marketing at commercetools, you will serve as the strategic lead for the company's foundational platform, ecosystem enablers (Agent Gateway and integrations) and AI Hub. This role requires a hands-on mastery of modern commerce architecture and AI concepts—including LLMs and agentic systems—to bridge the gap between deep engineering concepts and compelling market storytelling. By acting as a technical peer to Product teams, you will translate innovations like composable architecture into value-driven narratives that help global enterprises experiment and scale.

Requirements

• A background in Engineering or Product Management with a deep understanding of technical concepts like LLMs, agent orchestration, MCP/ACP-style protocols, model routing, tool invocation, API-driven orchestration, and more.
• The ability to collaborate with engineers on technical constraints (security, latency, compliance) while turning that data into compelling, scalable stories.
• Experience in high-growth, global organizations where you have turned complex product launches into repeatable processes and internal enablement wins.
• A proactive mindset for using AI tools to optimize your own workflow and a constant drive to master emerging tech.

Nice To Haves

• Hands-on experience with commerce platforms (SAP, Shopify), developer tools, or major cloud ecosystems (GCP, AWS)
• Hands-on experience working with or marketing AI platforms, developer tools, or LLM-based products
• Familiarity with commerce platforms (e.g., SAP Hybris/Commerce Cloud, Shopify, etc.)
• Exposure to AI ecosystems and partners (e.g., OpenAI, Anthropic, Google, etc.)
• Familiarity with cloud providers (e.g., AWS, GCP, etc.)

Responsibilities

• Refine our platform’s differentiated positioning to drive awareness, adoption, and revenue growth; lead messaging and GTM for related products (AI Hub, Agent Gateway, integrations), ensuring cohesive narratives that highlight business and technical value
• Translate complex concepts like agentic commerce, LLMs, and API orchestration into clear value propositions for both technical and business audiences.
• Amplify joint value propositions with key technology partners including Google Cloud, AWS, Microsoft, and OpenAI.
• Partner with Product and Engineering to shape launch strategies for new platform capabilities, integrations, and AI-powered features, understanding architectural trade-offs, constraints, and real-world implementation considerations
• Conduct deep research into customer, partner, and developer needs to inform product direction and competitive messaging.
• Develop grounded content—from demos to thought leadership—that aligns GTM teams and empowers customers to adopt new innovations.

Benefits

• Comprehensive health benefits for you and your dependents, including access to OpenUp for personalized mental health support
• Learning and development opportunities including an annual learning budget, access to self-paced learning platforms and language training, personalized coaching, mentorship, and leadership programs
• Family Leave Plus gives you additional fully paid weeks of parental leave on top of government-provided leave, so you can spend more time with your new addition
• Our equity participation program allows you to share in our success

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed