Technical Product Marketing Manager

Overview Corporation

21h

About The Position

We're building computer vision software for manufacturing quality control. Our customers are plant directors and quality engineers at manufacturers who care about reducing defects and shipping faster. Our product proves it works. This role is for someone who can credibly explain why we're different, earn trust with a technical buyer, and drive a qualified pipeline.

Requirements

• 4+ years in B2B technology marketing
• At least 2 years writing technical content or doing product marketing for engineering audiences
• A portfolio of technical work, such as white papers, technical case studies, or deep-dive blog posts
• Hands-on experience running growth experiments with measurable pipeline outcomes
• Comfort with data and basic experiment design (A/B testing, statistical significance)
• Ability to partner deeply with technical teams (engineers, product, customer success) without relying on them to do the work
• A bias toward shipping and iterating, publishing good work rather than waiting for perfection

Nice To Haves

• Computer science, engineering degree, or equivalent technical depth
• Direct experience marketing industrial, manufacturing, or hardware products to technical buyers
• Familiarity with computer vision, machine learning, or edge computing
• Experience building attribution models or instrumenting marketing tools in HubSpot
• Engineering background or a marketer who codes
• Exposure to companies scaling from $10M to $100M+ ARR

Responsibilities

• Write 8–12 pieces of technical content per quarter, including white papers, technical deep-dives, customer case studies, and competitive analyses, translating technology into concrete business outcomes.
• Partner with the deployments team to gather real customer data for competitive insights.
• Run disciplined growth experiments across paid acquisition, organic search, email, and conversion, with a focus on pipeline impact.
• Design experiments, own measurement setup in HubSpot, and report results weekly.
• Build relationships with editors at top manufacturing publications and newsletters to pitch stories and insights for earned media coverage.
• Develop marketing infrastructure, including brand voice guidelines, content templates, measurement frameworks, and editorial calendars, to create repeatable processes.
• Co-create content with hardware partners and provide them with technical materials.
• Build battlecards for the sales team.
• Own the editorial side of partner marketing and stay sharp on competitive positioning.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed