Technical Product Marketing Manager

Semperis • Phoenix, AZ

1d • Hybrid

About The Position

The Technical Product Marketing Manager will take primary responsibility for translating Semperis’ technical advantages into compelling and differentiated messaging for technical and business leader audiences. The primary focus of this role is to enable our direct sales and partner teams to clearly understand and communicate the business value of our comprehensive identity resilience platform. This technical product marketing professional will have extensive experience in developing technical content, competitive positioning materials, product marketing assets, and product sales training content. They will collaborate with various teams on product and marketing initiatives and provide content and direction for field initiatives. Extensive experience in the tech arena is required, ideally with a focus on identity cybersecurity, particularly Microsoft Active Directory and cloud providers Entra ID, Okta, and Ping. The ideal candidate will have the ability to create compelling visual and written narratives for technical decision makers in IT and security teams and leaders, including CISOs, CIOs, IT leaders, and SOC leaders. Reporting to the AVP of Product Marketing, the Technical Product Marketing Manager will work closely with the product team and product marketing team to develop crisp, compelling materials that help our partners sell our solutions.

Requirements

• Extensive experience in the tech arena is required, ideally with a focus on identity cybersecurity, particularly Microsoft Active Directory and cloud providers Entra ID, Okta, and Ping.
• Ability to create compelling visual and written narratives for technical decision makers in IT and security teams and leaders, including CISOs, CIOs, IT leaders, and SOC leaders.
• 5+ years of experience in product marketing, with proven experience in translating technical material into polished, value-driven messaging that drives engagement and sales.
• Action-oriented project manager who breaks through barriers to get projects completed on time while meeting quality expectations.
• Affinity for acquiring technical knowledge and creating value-driven, compelling, and technically accurate messaging.
• Passion for mastering new products and understanding the needs and pain points of our customers through interviews, surveys, conversations with our customer success managers and technical delivery teams, and other sources.
• Proactive, results-focused owner of your mission, with the willingness to relentlessly pursue what you need from cross-departmental team members to achieve the goal.
• Experience in translating technical competitive documentation into useful guidance for partners and their customers who are looking for solutions to their problems, including developing partner-facing complementary positioning documents.
• Exceptional written and verbal communication skills with the ability to write and produce polished, technically accurate, and effective copy for marketing materials including website product pages, blogs, technical educational content, data sheets, technical FAQs, product videos, product communications to customers and partners, slide decks, and sales messaging.

Nice To Haves

• Degree in technical communication, marketing, or computer science/engineering is ideal.

Responsibilities

• Developing technical content, including whitepapers, research, technical use cases, blogs, and other assets that support our sales and partner enablement programs and educate customers and prospects
• Developing competitive positioning materials to convey our key differentiators to customers, prospects, and partners, working in collaboration with technical subject matter experts
• Developing product marketing assets that sales and partner teams can use to communicate the value of our comprehensive identity resilience solutions to their customers and prospects, including data sheets, solution briefs, playbooks, web site content, and presentations
• Developing product sales training content, including videos, blogs, and decks, for sales teams, partner teams, and solutions architects
• Building product-specific sales and partner enablement content to ensure our partners and sellers can successfully position Semperis’ identity resilience platform in the field.
• Collaborating with the extended marketing team, product team, and partner program team on product and marketing initiatives, partner launch programs, and success criteria
• Working as needed with partner teams and field teams to provide content and direction for initiatives, including better-together campaigns and event marketing initiatives
• Work closely with the product team to translate the technical capabilities our solutions deliver into business value for our sellers, partners, customers, and prospects.
• Take charge of developing go-to-market (GTM) materials that convey our identity resilience value proposition to global organizations.
• Support specific GTM sales plays and partner plays with targeted product-specific or competitive messaging
• To support field “campaign-in-a-box” initiatives, build campaign content including technical materials, sales enablement materials, and customer marketing materials
• Work closely with product managers and subject matter experts to plan and executive GTM campaigns for upcoming product releases, maintain current product marketing assets, and work with the content strategy team to develop supporting thought leadership content celebrating our identity resilience innovation.
• Work with cross-functional team to develop better-together campaign content for technology alliance partners and target partners, including sales plays, comparative content, use cases, case studies, etc.
• Maintain the partner-facing web pages on Semperis.com and work closely with the partner team to ensure materials available on the partner portal are up to date.

Benefits

• Semperis has been recognized as one of America’s Fastest-Growing Cybersecurity Companies by the Inc. 5000, a DUNS 100 Top Startup to Work For, and a multi-year Inc. Best Workplace awardee.
• You’ll be part of a global team on the front lines of cybersecurity innovation.
• At Semperis, we celebrate curiosity, integrity, and people who take initiative.
• If you’re someone who sees the glass as half full, embraces challenges as growth opportunities, and values a healthy balance between work and life—we’d love to meet you.
• Semperis maintains office locations in several cities across the globe. Candidates who reside within 45 miles of one of our offices—or where the job description specifies a required location—will follow our hybrid work model. This includes working onsite some days per week and remotely the remaining days.
• Semperis is an equal opportunity employer and will not discriminate against an applicant or employee based on race, color, religion, creed, national origin or ancestry, ethnicity, sex (including gender, pregnancy, sexual orientation, and gender identity), age, physical or mental disability, veteran or military status, genetic information, citizenship, marital status, or any other legally recognized protected basis under federal, state, or local law.
• The information collected by the Semperis application is solely to determine suitability for employment, verify identity, and maintain employment statistics.
• Applicants with disabilities may be entitled to reasonable accommodation under the Americans with Disabilities Act and/or other applicable state or local laws. A reasonable accommodation is a change in the way things are normally done which will ensure an equal employment opportunity without imposing undue hardship on Semperis. Please inform Semperis representative Anna Taylor, Director of Global Recruiting, if you need assistance completing this application or to otherwise participate in the application process.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: Associate degree