Technical Copywriter - Broadband

AFL Telecommunications•Duncan, SC

29d•Hybrid

About The Position

AFL is seeking a Technical Copywriter for its Broadband market to connect industry trends and network challenges with AFL’s optical fiber solutions. The role creates authoritative long-form content—including white papers, case studies, technical briefs, network solutions, and product content—for service providers, hyperscalers, and network infrastructure stakeholders across North America. The Copywriter helps position AFL as a trusted Broadband leader and develops a content hierarchy linking industry thought leadership to solutions and products. The position collaborates with Solution Marketing, Product Management, Engineering, Sales, Market Development, and Marketing Services, and measures content performance and business impact. The work arrangement is hybrid, with three days in the office and two days remote, and requires 10% domestic and international travel.

Requirements

Bachelor’s degree in Marketing, Communications, Copywriting, Journalism, or a related field.
3–5 years of content production experience in agency or in-house marketing teams.
3–5 years working in the Broadband sector and/or optical networks.
Portfolio demonstrating long-form technical content, such as white papers, case studies, or reports.
Proven ability to distill complex concepts into impactful narratives.
Experience collaborating with engineers, sales teams, customers, and technical leaders.
Experience writing executive-level, customer-facing, or PR-ready content for external publication.
Expertise creating long-form technical content, including white papers, case studies, and technical briefs.
Understanding of content hierarchy and cascading thought leadership into solution and product narratives.
Strong research, analysis, and synthesis capabilities.
Understanding of solution marketing for end-to-end systems and ability to write for executive, technical, and procurement audiences.
Knowledge of SEO, analytics, and content amplification.
High-level editing skills and exceptional attention to detail.
Proficiency in Microsoft Office/Office 365.
Ability to use AI tools for content ideation, amplification, and research.
Awareness of data privacy and compliance requirements.
Clear communication, analytical research, technical accuracy, self-motivation, collaboration, adaptability, organization, prioritization, and time-management skills.

Responsibilities

Develop a Broadband thought-leadership and content roadmap aligned with AFL’s market strategy.
Plan and conduct structured interviews to turn technical insights into authoritative narratives.
Research and write white papers on data center interconnection, long-haul optimization, metro/regional fiber builds, FTTX deployments, and emerging Broadband demands.
Create solution content connecting thought leadership to AFL’s network solutions and real-world applications.
Develop product content presenting AFL’s portfolio in the context of Broadband networks, customer challenges, and thought leadership.
Produce derivative content such as summaries, blog posts, social posts, and articles.
Translate complex standards, regulatory updates, and technical data into clear narratives, while following AFL brand voice guidelines.
Contribute to Broadband marketing strategy, value propositions, customer segmentation, and persona development with the Solution Marketing Manager (Broadband).
Work with the Solution Marketing Manager (Broadband) to execute content strategy and thought-leadership initiatives.
Partner with Market Development, Product Management, Engineering, Sales, and Solution Marketing teams to lead and create thought-leadership content.
Work with Product Management and Engineering to ensure technical accuracy.
Collaborate with Marketing Services to incorporate visuals, diagrams, and infographics; present work and incorporate stakeholder feedback.
Monitor industry trends and propose content opportunities to the Solution Marketing Manager.
Analyze content performance, including downloads, engagement, lead generation, and citations.
Apply SEO and GEO best practices to improve discoverability.
Track quarterly OKRs and participate in Solution Marketing team reviews.
Manage content lifecycles, including editorial calendars, approvals, updates, and retirement of outdated assets.