Technical Content Marketing Manager
About The Position
Formlabs is building the tools that make it possible for anyone to bring their ideas to life, from cutting-edge products to life-saving medical devices. Their 3D printing technology powers innovation at more than 50,000 industry leaders worldwide. The Technical Content Marketing Manager will drive the content strategy and produce industry-leading technical assets, such as case studies and white papers, to appeal to engineers, designers, and innovators. This role is responsible for Formlabs’ technical storytelling, translating complex hardware innovations into compelling narratives that drive lead generation and brand authority.
Requirements
- 2+ years of experience as an application engineer, sales engineer, product marketer, product manager, content marketer or marketing manager at a hardware company
- Prolific writing skills and attention to detail
- Quick to develop an understanding of technical topics, with an ability to translate them into effective content for technical and business audiences
- Proven ability to work independently and cross-functionally
- Analytical, proactive, and goal-driven mindset
- Structured and strong project management skills
Nice To Haves
- Experience with a modern online marketing tech stack like AI assistants, Google Analytics, Salesforce, SEO tools (Ahrefs), CRM, spreadsheets, CMS editing
- Experience with photo and video production
- Working knowledge of SEO tactics
- Familiarity with CAD modeling and 3D printing
Responsibilities
- Identify and interview customers and collaborate with them to publish both written and video case studies
- Produce high-quality technical guides and white papers derived from in-depth research and hands-on experimentation with various applications
- Create content for sales enablement and sell sheets that support product launches
- Partner with Engineering, Product, Sales, and Web teams to ensure content is technically accurate and conversion-focused
- Define and execute content marketing campaigns and strategies across verticals, funnel stages, and markets
- Deeply understand buyer personas and target industry segments to create a content plan aligned with buyers’ needs and internal funnels
- Manage content creation and distribution across digital channels (web, social, email, etc.)
- Maintain consistent style and tone throughout Formlabs content, editing the work of other content creators to bring it to its best
Benefits
- Robust equity program to build future wealth through RSUs
- Comprehensive healthcare coverage (Medical, Dental, Vision)
- 401K matching and access to financial advisors
- Generous paid Parental Leave (up to 16 weeks)
- Tenure-based paid Sabbatical Leave (up to 6 weeks)
- Flexible Out of Office Plan – Take time when you need it
- Ample on-site parking & pre-tax commuter benefits
- Healthy on-site lunches, snacks, beverages, & treats
- Regular sponsored professional development opportunities
- Many opt-in culture events across our diverse community
- Unlimited 3D prints
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
