Team Lead Sports Media SEO

Better Collective

4d

About The Position

Better Collective is a global digital sports media group that builds sports media and technology products for fans worldwide. It operates across sports, media, technology, betting, and prediction markets, with brands including FUTBIN, HLTV, Action Network, Playmaker HQ, VegasInsider, Bolavip, and FutbolSites, engaging more than 450 million monthly users.

The Team Lead Sports Media SEO will lead organic search strategy and performance for Better Collective’s LatAm sports media portfolio, including Bolavip, RedGol, JuanFutbol, Dale Albo, and Somos Fanáticos. The role manages a multicultural SEO team based in Argentina, Brazil, and Serbia, and collaborates with editorial, product, technology, commercial, and SEO teams across the organization to drive organic growth across sports media and iGaming content.

Requirements

• At least 5 years of SEO experience, ideally in media, publishing, or large multi-site environments.
• Proven experience managing, coaching, and developing direct reports across different countries and time zones.
• Strong knowledge of technical and content SEO.
• Hands-on experience using Google Search Console, Ahrefs, and Screaming Frog.
• Strong commercial and analytical mindset, with the ability to interpret traffic, revenue, and conversion data and translate KPIs into actionable priorities.
• Advanced or bilingual proficiency in English and Spanish.
• Based in Argentina.

Nice To Haves

• Fluency or working proficiency in Portuguese.
• Passion for sports or professional experience in sports, betting/gaming, technology, finance, or media agencies.
• Familiarity with AI tools, AI agents, Claude, and emerging AI search experiences such as AI Overviews.

Responsibilities

• Lead and develop the Sports Media SEO team.
• Own SEO strategy and performance for the LatAm sports media portfolio, including the roadmap, KPIs, traffic and revenue forecasting, performance reporting, and identification of growth opportunities.
• Manage and prioritize the SEO backlog, working with editorial, product, and technology teams on technical improvements related to CMS capabilities, author management, structured data, site speed, and tooling.
• Monitor and optimize SEO performance by conducting audits and analyzing data with Google Search Console, Ahrefs, and Screaming Frog.
• Adapt SEO strategies to algorithm updates and emerging AI search experiences, including AI Overviews.
• Drive cross-functional SEO initiatives with editorial teams and commercial stakeholders to ensure content is optimized, up to date, and compliant.
• Align strategies with other SEO leads across US, EU betting media, esports, link building, and technical SEO.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed