Tax Marketing Manager

Forvis Mazars•Chicago, IL

29d•Onsite

About The Position

Forvis Mazars LLP is currently seeking a strategic, collaborative and results-driven Tax Marketing Manager to support our US Tax service line. This role will be instrumental in elevating brand recognition, driving revenue growth, and positioning our Tax professionals as thought leaders in the marketplace. The ideal candidate is a bold self-starter who is comfortable working in a fast-paced environment, able to manage multiple projects concurrently, and can engage effectively with senior leadership to offer insights and concrete recommendations to accelerate business growth.

Requirements

Bachelor's degree in a related field
5+ years of related experience
Experience supporting Tax, Audit, or Consulting service lines at a professional services firm.

Responsibilities

Partner with Tax leadership to develop and execute integrated marketing strategies aligned with business goals.
Create compelling content and thought leadership materials that showcase our Tax expertise.
Developing strategic campaigns and customer journeys that drive brand recognition, consideration, conversion, loyalty, and advocacy.
Plan, manage and measure digital marketing campaigns across email, social media, web, and paid media.
Optimize the execution of Tax-related events, webinars, and sponsorships to increase brand impact.
Collaborate across departments and service lines to ensure alignment and consistency in messaging.
Track and measure the effectiveness of marketing campaigns and tactics through dashboards and provide stakeholders on plans to optimize future initiatives.
Manage relationships with external vendors, oversee sponsorships, and publication opportunities.