Tax Marketing Manager

Tax Relief Advocates•Irvine, CA

7d•$120,000 - $150,000•Onsite

About The Position

You will own end-to-end paid search strategy and execution across Google Ads and Microsoft Advertising. Your primary focus is driving qualified leads and pipeline at efficient CAC/CPA while continuously improving conversion rates and lead quality. This is a hands-on, high-accountability role with clear business targets and significant impact on revenue growth.

Requirements

4+ years of hands-on paid search / PPC experience with meaningful budget ownership
Proven track record of scaling lead volume while improving or maintaining CPA/CAC and lead quality
Deep expertise in Google Ads and Microsoft Advertising (account structure, match types, negatives, bidding strategies, audience layering, RSA testing)
Strong analytical skills with experience using GA4, Google Tag Manager, and performance dashboards
Experience working in lead-generation or high-ticket service businesses tax, legal, financial services, home services, or similar preferred
Excellent communication skills ability to translate data into clear recommendations and collaborate cross-functionally
Self-starter who thrives with autonomy and clear targets

Nice To Haves

Experience in the tax resolution, debt relief, or financial services industry
Familiarity with Performance Max, value-based bidding, and offline conversion import
Background in conversion rate optimization (landing pages and forms)
Experience managing larger monthly ad spends and multi-campaign/account environments

Responsibilities

Own and manage paid search campaigns on Google Ads and Microsoft Ads (Search, Performance Max, and related formats)
Conduct ongoing keyword research, query mining, negative keyword strategy, and account structure optimization
Develop and test ad copy (RSAs), audience strategies, and bidding approaches to improve CTR, CVR, Quality Score, and ROAS/CPA
Manage daily/weekly budget pacing, bid adjustments, and performance optimization against lead volume, cost-per-lead, and quality targets
Analyze campaign performance, diagnose issues (tracking, creative fatigue, landing page conversion, auction dynamics), and implement rapid improvements
Partner closely with Marketing, Creative/CRO, Analytics, Sales, and RevOps teams on landing page testing, attribution, and lead quality feedback loops
Build clear performance reports and communicate insights, trends, and recommended actions to stakeholders
Stay current on platform changes, best practices, and competitive landscape in the tax/financial services vertical
Maintain accurate tracking, conversion setup, and reporting hygiene (GA4, GTM, etc.)