Marketing Manager, Audit & Tax

WithumSmith+Brown PC•Princeton, NJ

About The Position

Lead integrated marketing initiatives for the Audit and Tax practice of a national accounting and advisory firm. This role develops and executes strategies that drive growth across the Audit and Tax service lines, including targeted marketing programs, thought leadership, ROI-focused conferences and sponsorships, and campaigns and materials that build brand awareness, strengthen market positioning, deepen client engagement, and accelerate pipeline development. The position partners with practice leadership and subject matter professionals to translate technical and market insights into compelling go-to-market strategies that deliver measurable business impact. The ideal candidate is a collaborative marketing leader with deep experience in professional services, accounting, consulting, or B2B advisory environments. This person will partner with Audit and Tax leaders to shape service-line strategies, elevate market visibility, and deliver measurable results through data-driven decision-making. The role also manages a marketer(s) and collaborates closely with industry marketing and cross-functional marketing teams and business development. Withum’s brand is a reflection of our people, our culture, and our strength. Withum has become synonymous with teamwork and client service excellence. The cornerstone of our success can truly be attributed to the dedicated professionals who work here every day and whose mission is to help our clients grow and thrive—to be in a position of strength. But our commitment goes beyond our clients, as we continue to live the Withum Way, promoting personal and professional growth for all team members, clients, and surrounding communities.

Requirements

Bachelor’s degree in marketing, Communications, Business, or related field required; MBA or advanced degree preferred.
7–10+ years of progressive marketing experience, including team leadership, ideally in accounting, consulting, professional services, or B2B environments.
Proven success in developing targeted marketing programs that drive growth and pipeline.
Strong experience leading thought leadership and content marketing initiatives.
Demonstrated expertise in multi-channel marketing strategy.
Experience partnering with business development on go-to-market initiatives in matrixed professional services firms.
Strong leadership, project management, communication, and stakeholder management skills.
Analytical mindset with experience using marketing metrics, CRM systems, and marketing automation platforms.
Ability to thrive in a fast-paced, matrixed organization while managing multiple priorities
Strong executive presence and presentation skills.
Experience managing vendors and external partners.
Curiosity and adaptability in applying AI to improve marketing effectiveness including copilot, and automation platforms, to accelerate campaign and content development.
Skilled in applying AI to competitive analysis, market and audience research, segmentation, and data-driven campaign planning.
Effective prompt design, with the ability to evaluate, refine, and quality-check AI-generated outputs for accuracy, brand voice, and tone.
Sound judgment in the responsible and ethical use of AI, including data privacy, client confidentiality, brand safety, and adherence to firm and professional governance standards.
A continuous-learning mindset that stays current on emerging AI tools and best practices and champions practical, responsible adoption across the marketing team.

Responsibilities

Leading the development and execution of Audit and Tax marketing strategies aligned with growth, service line, and revenue goals.
Partnering with practice leaders to advance go-to-market priorities and growth initiatives.
Collaborating with Industry marketing to shape go-to-market strategies.
Using AI-enabled tools to inform strategy, including competitive analysis, market research, audience insights, and campaign planning.
Leading the thought leadership strategy and editorial calendar for Audit and Tax content.
Overseeing content planning based on market trends, client needs, and business priorities.
Directing development of collateral, presentations, case studies, videos, and campaign assets.
Ensuring consistent brand voice, positioning, and messaging across channels.
Developing and execute strategic sponsorship and conference programs that drive visibility, engagement, and leads.
Identifying high-impact sponsorships, speaking opportunities, executive roundtables, and networking events aligned with growth, target audience, and ROI goals.
Managing sponsorship strategies of before, during, and after events to maximize engagement and pipeline impact.
Leading integrated campaigns across digital, email, social, content, webinars, PR, and events.
Establishing KPIs and reporting to measure campaign effectiveness, pipeline impact, and ROI.
Partnering with Marketing Centers of Excellence and Marketing Operations to optimize performance through data and analytics.
Fostering a collaborative, innovative, and results-driven team culture.
Partnering across marketing, business development, creative, digital, content, operations, and communications teams.