Systems Engineer, Marketing Cloud Engagement

Salesforce•Chicago, IL

About The Position

Salesforce is seeking a Systems Engineer to support the technical operation, reliability, and continued evolution of Marketing Cloud Engagement (MCE). The role partners with Marketing, Product, Data, and other technical teams and is a hands-on technical operations and implementation position. The engineer will co-own MCE capabilities including Preference Center, Global Footer, Journey Builder, Automation Studio, Data Extension management, audience and segmentation logic, and Mobile Push. The role translates business needs into scalable technical solutions, troubleshoots complex production issues, and improves customer-facing messaging operations. The successful candidate will help move campaign support from reactive execution toward a more reliable, documented, observable, and scalable messaging platform.

Requirements

At least 5 years of experience working with Salesforce Marketing Cloud Engagement at large-scale companies.
Hands-on experience with Journey Builder, Automation Studio, Data Extensions, SQL Query Activities, and email-send or campaign-execution workflows.
Strong SQL skills, including audience qualification, deduplication, suppression, segmentation, and data-validation queries.
Experience troubleshooting production workflows involving data ingestion, automations, audience selection, journey logic, and message delivery.
Experience translating business requirements into clear technical designs, implementation documentation, and validation plans.
Ability to work effectively with technical and non-technical partners, including marketers, product managers, analysts, and data engineers.
Strong problem-solving skills, attention to detail, and comfort operating in time-sensitive production environments.
Excellent written communication skills, including producing clear technical documentation and status updates.
Experience with AMPscript, HTML, CSS, email templates, content blocks, CloudPages, or triggered sends.

Nice To Haves

Experience with Preference Center, consent-management, unsubscribe, subscription, or privacy-compliance workflows.
Experience supporting mobile push-notification campaigns, including targeting, audience readiness, delivery monitoring, and incident response.
Experience operating reusable global email components or localized footer and compliance content.
Familiarity with Salesforce Data Cloud and its MCE connector.
Experience with monitoring, dashboards, logs, alerting, or incident-management platforms such as PagerDuty.
Experience supporting high-visibility campaigns, large events, or customer-facing communications with strict execution windows.
Familiarity with localization and regional messaging requirements, including content, consent, and footer variations by country or language.

Responsibilities

Build, configure, test, and maintain email and mobile messaging journeys in Salesforce Marketing Cloud Engagement.
Use Journey Builder and Automation Studio to implement customer journeys, triggered communications, scheduled automations, data imports, and operational workflows.
Write query-plan-optimized SQL queries, including queries with complex joins.
Design, manage, and troubleshoot Data Extensions, data models, SQL queries, audience tables, suppression logic, and automation dependencies.
Support Preference Center and subscription-management experiences, including consent, unsubscribe processing, compliance controls, localization, and subscriber-state troubleshooting.
Own and evolve Global Footer implementations and reusable messaging components across campaigns, regions, and communication types.
Support MCE Mobile Push campaigns, including audience targeting, segment qualification, exclusions, message configuration, send readiness, delivery monitoring, and event-week operational coverage.
Diagnose issues involving source data, audience quality, duplicate-send risk, automation failures, journey entry and exit logic, and delayed or failed sends.
Validate audience counts, representative audience members, source-data freshness, exclusions, and send configuration before production launches.
Translate business requirements into technical solution documents, configuration plans, implementation steps, test cases, and operational runbooks.
Collaborate with upstream data owners, segmentation teams, mobile teams, and platform engineering teams to resolve dependencies and establish escalation paths.
Participate in incident response, including triage, investigation, stakeholder communication, escalation, resolution, and follow-up.
Participate in a formal on-call rotation to support critical incident response, triage, and resolution outside standard business hours.
Improve monitoring, alert quality, dashboards, documentation, operational controls, and incident-prevention practices.
Identify opportunities to automate manual processes, reduce operational risk, improve compliance safeguards, and make campaign delivery more reliable at scale.
Maintain standards for data privacy, consent management, localization, testing, change management, and customer-impacting production work.