SVP, Marketing & CMO

Equinix•Toronto, ON

1d•$328,000 - $492,000•Remote

About The Position

The SVP, Marketing & CMO will report directly to the Chief Customer and Revenue Officer and is responsible for driving growth for Equinix by developing and executing marketing strategies that align with the company's overall goals and objectives. This critical executive role leads the end-to-end go-to-market demand generation strategy encompassing digital awareness and demand, brand awareness, and preference to achieve commercial outcomes at scale. In addition, this role leads Product and Solution Marketing, Field and Partner Marketing, Segment Marketing, Content, Brand, and Digital, driving revenue growth through marketing-enabled sales via account expansion and targeting of new segments. This leader actively collaborates with regional stakeholders, business unit leaders, sales, customer care, and revenue operations to translate company strategy into revenue. They bring an exceptional ability to influence disparate teams, cultivate deep relationships, and balance near-term execution pressures with long-term strategic goals — inspiring transformation while maintaining rigorous accountability for results.

Requirements

Substantial, demonstrated track record in leading digital/brand/product marketing organizations
Proven experience of effectively leading marketing teams globally
Experience marketing and scaling digital services/SaaS
Experience marketing to breadth of customer segments across enterprise and industries including network and mobile providers, Cloud and IT services, content providers, and financial services companies
Experience leveraging modern B2B marketing tools such as ABM, hyper-personalization, micro-experimentation and agile processes to drive quantifiable outcomes via multi-stage digital journeys
Significant experience in pipeline acceleration, customer expansion and retention
Experience targeting user practitioners e.g. developers through the building of technical communities and developer relations activities
Experience leveraging digital best practices on user, developer, and key persona engagement, curation, and activation
Experience with sustainability marketing/messaging
Proven ability to define what markets to pursue and can translate that into specific targeting campaigns for both Marketing and Sales for the company
Exceptional ability to influence disparate teams and cultivate deep relationships to drive customer value
Adept at balancing intense short-term pressures with overall long-term goals
Adept at inspiring behavior change and transformation through motivating teams, planning initiatives, designating priorities, and being decisive when faced with ambiguity
Focus on execution and results – establishing high standards for performance, setting goals and developing plans, following through and holding people accountable

Responsibilities

Define and execute a bold, integrated marketing strategy that aligns to business priorities, accelerates growth, and positions the organization for long-term competitive advantage
Constantly assess and adjust relative performance of function vs external emerging best practices.
Enhance marketing performance by setting and measuring performance targets that are aligned with business outcomes- including explicit ROI accountability across all marketing investment channels
Maintain strategic oversight of the full marketing technology ecosystem – ensuring tools, platforms and integrations are fit for purpose, efficiently utilized, and aligned to data and operational standards
Own the full Marketing budget – allocating investment across channels and programs with rigorous ROI framework that connects spend directly to pipeline and revenue outcomes
Identify and improve processes that can be automated, utilizing AI or streamlined to enable scale, competitive advantage, and increase customer experience
Motivate employees around a shared vision and change story aligned to the marketing transformation, while shaping a collaborative culture
Lead comprehensive brand repositioning — from colocation provider to preeminent global digital infrastructure platform at the center of AI, hybrid multicloud, and interconnection
Craft a differentiated narrative that resonates with CIOs, CTOs, CDOs, and infrastructure decision-makers at the world's largest enterprises
Drive brand awareness and preference — moving Equinix from "known for colocation" to "known for powering the AI economy"
Build a content and thought leadership engine shaping industry conversations around digital infrastructure, AI readiness, and interconnection
Own customer lifecycle marketing – designing and executing programs that deepen engagement, drive retention and expansion, and build long-term loyalty across the customer-journey
Align brand strategy with enterprise goals; ensure global consistency across all regions and touchpoints
Represent Equinix on keynote stages, at major industry events, and in media engagements as a trusted authority on digital infrastructure and AI — a personal capability, not just a team function
Own Equinix's technology analyst relations program with Gartner, IDC, Forrester, and others — ensuring favorable positioning in key reports and evaluations
Lead executive communications, PR, and influencer engagement programs that amplify Equinix's voice on critical industry topics
Own competitive positioning and market intelligence — ensuring differentiation is clearly articulated across every external touchpoint, analyst briefing, and sales enablement asset
Manage crisis communications and company stance on external issues; investor relations is outside this role's scope
Design and execute integrated demand generation programs across digital (web, SEO/SEM, email, social, ABM, display) and field marketing channels
Own marketing's contribution to pipeline targets — measured by pipeline created, influenced, and conversion through funnel stages, not just MQLs
Build enterprise-scale ABM programs targeting strategic accounts with personalized, multi-touch campaigns aligned to complex, long-cycle sales motions
Partner with the CRO and sales leadership to align marketing investment and lead flow directly to sales capacity models and territory priorities
Leverage automation, AI, and data-driven processes to increase scale, improve targeting, and accelerate time-to-pipeline across land and expand motions