SVP, Marketing & Brand Strategy

Ball Arena•Commerce City, CO

3h•$135,000 - $175,000•Hybrid

About The Position

You’re a strategic and visionary marketing leader who lives and breathes brand identity, continuity, and optimization. You see every touchpoint—digital, in-stadium, content, and communications—as an opportunity to strengthen the brand, nurture fan loyalty, and drive commercial impact. You lead with both creativity and operational rigor, overseeing a diverse team spanning creative, marketing operations, gameday entertainment, and communications/PR. You balance big-picture strategy with attention to executional detail, ensuring campaigns, activations, and fan experiences are cohesive, memorable, and aligned with organizational and revenue goals. You thrive at the intersection of brand, marketing, and commercial strategy, inspiring your teams to push boundaries, embrace innovation, and execute with excellence. Above all, you’re a culture-setter: collaborative, high-energy, and strategic, capable of uniting multiple disciplines around a single, compelling vision for the Colorado Rapids brand. Colorado Rapids Established in 1995 as one of Major League Soccer’s original clubs, the Colorado Rapids have carried forward a proud legacy that has helped shape the league and the sport in the United States. As we build on that foundation, we are focused on an ambitious future—guided by our North Star of putting FANS at the heart of everything we do. Our purpose, “For the fans, with the fans, as one club we inspire, energize & win to carve a Rocky Mountain legacy,” reflects our commitment to creating meaningful connections and delivering excellence on and off the pitch. For our commercial team, this means fearlessly embracing a fan-centric approach, driving innovative revenue opportunities, and building lasting partnerships that strengthen both our business and our community. Together, we are shaping the next chapter of Rapids history with energy, purpose, and impact. Kroenke Sports & Entertainment (KSE) Kroenke Sports & Entertainment (KSE) is an American Sports and Entertainment holding company based in Denver, Colorado. KSE is committed to providing world class sports and entertainment for both live and broadcast audiences. We are the employer of choice as the owner and operator of Ball Arena, DICK’S Sporting Goods Park, the Paramount Theatre, Denver Nuggets (NBA), the Colorado Avalanche (NHL), Colorado Mammoth (NLL), Colorado Rapids (MLS), KIMN,KXKL, KKSE (FM/AM), Altitude Sports & Entertainment, Major League Fishing/Fishing League Worldwide (MLFLW), Winnercomm, Outdoor Sportsman Group and SkyCam.

Requirements

BS/BA degree in field or related field
10+ years’ experience in field or related field
6+ years of team leadership and people management
Applicants must meet minimum qualifications at the time of hire

Nice To Haves

Professional, collegiate, and/or media-related and management experience
Ability to acquire or produce and maintain a valid driver’s license and meet company vehicle driving standards

Responsibilities

Brand Leadership & Evolution: Lead the team in shaping the Rapids brand beyond sports, positioning it as an entertainment and experience brand that resonates with new and existing fans. Oversee brand strategy, activation, and campaigns to ensure consistency, authenticity, and cultural relevance across all touchpoints – as informed by market research reflecting the ever-evolving Rapids’ fan identity and values.
Community-to-Commercial Integration: Partner with Community Impact + Fan Development, and Revenue teams to cultivate fan groups and affinity communities. Design pathways that move fans through the marketing funnel—from awareness and engagement to conversion and retention—maximizing ticket sales, partnerships, Apple TV subscriptions, merchandise, and F&B revenue.
Marketing & Campaign Strategy: Direct development and execution of full-funnel marketing plans for key initiatives, tentpole events, and major campaigns. Ensure storytelling, creative, and media strategies connect fan emotion with measured outcomes.
Creative & Experiential Excellence: Collaborate with the Executive Creative Director to deliver breakthrough design, content, and experiences—both in-stadium and beyond—that bring the Rapids brand to life and deepen fan loyalty.
Data-Driven Optimization: Partner with BI and Marketing Operations to embed test-and-learn frameworks, analyze fan data, and leverage insights to improve campaign effectiveness, audience segmentation, and fan lifetime value.
Cross-Functional Alignment: Unite Growth Marketing, Communications, Digital, Creative, Community, and Revenue teams to ensure shared objectives, consistent messaging, and seamless integration across channels and experiences.
Commercial Partnership Enablement: Work hand-in-hand with Partnerships to ideate and activate sellable brand platforms rooted in fan insights and Rapids goals, ensuring creative alignment and measurable partner value.
Innovation & Strategic Growth: Champion forward-thinking approaches to technology, fan engagement and AI to future-proof the Rapids brand and enhance both reach and revenue.
Team Leadership & Development: Manage, coach, and develop direct reports across Marketing, Creative, and Communication functions. Foster a culture of innovation, accountability, collaboration, and “yes, if/and” thinking that drives creativity and accountability.