SVP Head of Marketing Data and Platforms

U.S. Bank • San Francisco, CA

1d • $194,225 - $228,500

About The Position

At U.S. Bank, we are committed to driving forward with a customer-first approach. We empower our clients with data-driven insights and seamless experiences, ensuring they thrive in a rapidly evolving financial landscape. Our Marketing Data team is at the heart of this transformation, leveraging advanced analytics, artificial intelligence, and customer-centric insights to shape the future of financial services.

Position Summary
The Marketing Data Products & Platforms (DPP) Leader serves as the MACX business owner for the marketing data and analytics ecosystem that powers enterprise and line-of-business decision-making. This leader is accountable for Marketing’s data product strategy, governance, adoption, and modernization agenda, including advancing a scalable data-as-a-product operating model.
The role will transform data into a strategic business asset by establishing trusted, reusable, and well-governed data products as the preferred foundation for analytics, insights, activation, and performance measurement. This leader will align investments with business priorities, champion a data-driven culture, and deliver measurable improvements in marketing effectiveness, customer outcomes, and decision-making.

Requirements

• Bachelor’s degree in an analytical field (e.g., Mathematics, Computer Science, Statistics, Finance, or related)
• 12+ years of relevant experience in business insights and data analytics

Nice To Haves

• Master’s degree in Data Analytics, Business Administration, Finance, Economics, or a related field.
• 15+ years of leadership experience across data analytics, data products, business intelligence, or enterprise data strategy.
• Experience establishing and scaling data product operating models, including business ownership, governance, adoption, and value realization.
• Demonstrated ability to translate data and analytics investments into measurable business outcomes.
• Proven success influencing senior executives and shaping business strategy through data, analytics, and insights.
• Strong executive communication, stakeholder management, prioritization, and organizational change capabilities.
• Track record of leading enterprise transformation and fostering data-driven decision-making.
• Experience in financial services or another highly regulated industry preferred.
• Deep understanding of data products, analytics operating models, enterprise data strategy, and trusted data management.
• Experience leveraging analytics, AI, and customer insights to improve marketing effectiveness, customer engagement, and business growth.
• Knowledge of marketing, customer, digital, activation, and performance measurement frameworks.
• Strong understanding of data governance, stewardship, quality, metadata, lineage, privacy, risk, and responsible data use.
• Experience translating complex business and customer needs into actionable insights and measurable outcomes.
• Ability to balance strategic vision with execution and drive enterprise adoption of data products and analytics capabilities.

Responsibilities

• Define and lead the multi-year Marketing Data Products & Platforms (DPP) strategy and roadmap, aligning data investments with business priorities, customer outcomes, and enterprise objectives.
• Establish and scale a data-as-a-product operating model, including business ownership, governance, adoption, and value realization.
• Set portfolio priorities and investment strategies that maximize business impact, improve marketing effectiveness, and accelerate data-driven decision-making.
• Partner across Marketing, Analytics, Data, Technology, and Business leadership teams to shape and execute the future-state marketing data and analytics strategy.
• Lead Marketing's analytics modernization strategy, ensuring capabilities evolve to meet current and future business needs.
• Champion the adoption of trusted, reusable, and well-governed data products that improve measurement, insights, activation, and decision-making.
• Drive the transition from fragmented data assets toward standardized "gold" data products that serve as the foundation for analytics across Marketing.
• Partner with business leaders to identify and prioritize high-impact analytics opportunities that drive measurable business outcomes.
• Leverage analytics, AI, and emerging data capabilities to enhance marketing performance, customer outcomes, and business growth.
• Operationalize governance and “quality by design” across data ecosystems (access, stewardship, controls)
• Strengthen confidence in data through consistent governance, business ownership, and clear definitions of critical data assets.
• Ensure data products and analytics outputs meet regulatory, risk, and business requirements while maintaining trust across stakeholders.
• Serve as a strategic advisor to senior business leaders on analytics, insights, and data-driven decision-making
• Build deep understanding of line-of-business goals, identifying risks and opportunities
• Communicate executive-ready updates, clearly articulating tradeoffs, risks, and dependencies
• Drive MACX adoption of data products, self-service analytics, and data-driven decision-making across Marketing and business stakeholders.
• Champion data literacy and enable teams to effectively leverage trusted data assets to improve business performance.
• Establish adoption, usage, and value realization metrics to measure the impact of data products and analytics investments.
• Foster a culture of continuous improvement by enhancing the overall data consumption experience and simplifying access to trusted insights.
• Build, lead, and develop high-performing teams across data products, analytics, governance, and business intelligence.
• Foster a culture of accountability, continuous improvement, and data-driven decision-making.
• Develop future leaders and strengthen organizational capabilities in data products, analytics, and business strategy.
• Oversee strategic partnerships and external vendors to accelerate business outcomes and innovation.

Benefits

• Healthcare (medical, dental, vision)
• Basic term and optional term life insurance
• Short-term and long-term disability
• Pregnancy disability and parental leave
• 401(k) and employer-funded retirement plan
• Paid vacation (from two to five weeks depending on salary grade and tenure)
• Up to 11 paid holiday opportunities
• Adoption assistance
• Sick and Safe Leave accruals of one hour for every 30 worked, up to 80 hours per calendar year unless otherwise provided by law

What This Job Offers

• Job Type: Full-time
• Career Level: Executive