SVP, Global Creative Strategy, Insights & Production

Influencer • New York, NY

23h • Hybrid

About The Position

Influencer is seeking a senior global leader to lead its insights, strategy, creative, and production organization. Reporting to the Global Chief Revenue Officer, this role will shape the strategic and creative standards that define how the agency presents itself internally and externally. The position will build a global capability spanning strategic planning, creative ideation, cultural insights, creator strategy, production, and innovation, turning cultural intelligence into creator-first campaigns, commercial opportunities, and scalable agency services.

The SVP will elevate output globally, establish the methodologies and frameworks that underpin the agency’s work, and ensure its creator-first ethos is reflected in work brought to market. The role works across culture, creativity, media, technology, and commerce, and will lead global teams and systems while partnering with commercial, marketing, product, platform, measurement, and data functions.

Success includes establishing consistent global strategic and creative standards; integrating stronger insight frameworks and creator intelligence into sales and campaigns; improving production quality and scalability; expanding strategic services and revenue opportunities; clarifying the agency’s point of view on creator marketing, culture, and platforms; and strengthening integration across global functions. The role also owns and evolves Influencer’s global brand strategy, positioning, messaging architecture, creative principles, guidelines, narratives, credentials materials, and strategic storytelling assets.

Requirements

• 12+ years of experience across strategy, creative, insights, production, media, or creator marketing.
• Significant leadership experience managing multidisciplinary global teams.
• Deep understanding of creator marketing, platform behavior, internet culture, and modern media ecosystems.
• Experience building strategic frameworks, methodologies, and scalable agency capabilities.
• Strong understanding of social-first creative, production, and creator-led storytelling.
• Commercially minded, with the ability to connect strategy and creativity to revenue outcomes.
• Exceptional communication and storytelling skills, with confidence presenting to senior clients and leadership teams.
• Experience working alongside media, measurement, product, and data departments for integrated work.
• Passion for culture, creativity, innovation, and the evolving creator economy.

Responsibilities

• Lead and evolve Influencer’s global strategic planning discipline, ensuring work is grounded in audience, platform, category, and cultural insight.
• Develop strategic frameworks and methodologies that standardize excellence globally.
• Elevate strategic thinking across pitches, campaigns, partnerships, and proactive opportunities.
• Build creator-first planning approaches that connect culture to commercial outcomes.
• Build and scale the insights practice for internal and client-facing use.
• Establish scalable insight products covering creator trends, platform intelligence, audience behavior, and cultural analysis.
• Partner with marketing science and product teams to inform agency capabilities and third-party technology partnerships.
• Develop thought leadership, insight reports, and points of view that strengthen the agency’s market authority.
• Identify emerging trends, technologies, and behavioral shifts shaping the creator economy.
• Lead internal and external studies to develop industry- and client-first insights.
• Set the global creative standard across creator marketing, branded content, social storytelling, and integrated campaigns.
• Oversee creator-first ideas that are culturally relevant, platform-native, and commercially effective.
• Lead innovation across formats, storytelling mechanics, social behaviors, and platform opportunities.
• Partner with Product, Marketing, and Platform teams to explore opportunities in AI, technology, and creator tools.
• Oversee global production capabilities and ensure creative ambition is matched by operational excellence and scalable delivery systems.
• Build scalable production infrastructure across editing, design, motion, social-first video, and experiential output.
• Define global creative production standards, systems, and workflows.
• Ensure production output reflects Influencer’s brand quality and creator-native ethos.
• Identify opportunities to improve production speed, efficiency, and scalability through technology and AI-enabled workflows.
• Act as a senior strategic partner to global commercial leadership and support major pitches, strategic opportunities, and key client relationships.
• Develop new strategic services and revenue opportunities and translate capabilities into scalable commercial offerings.
• Partner with Marketing to strengthen thought leadership and market positioning.
• Own and evolve Influencer’s global brand strategy, positioning, messaging architecture, and creative principles.
• Steward the agency’s brand narrative and maintain alignment among its creator-first ethos, market positioning, and client-facing work.
• Develop and maintain global brand guidelines, creative standards, and strategic frameworks across regions and functions.
• Lead the development and evolution of company narratives, credentials materials, thought leadership frameworks, and strategic storytelling assets.
• Serve as the final strategic authority on major brand initiatives, agency positioning, and market-facing narratives.
• Ensure consistency between Influencer’s brand and the strategic and creative standards delivered to clients globally.

Benefits

• Medical benefits through Insperity.
• Wellbeing support, including EAP and mental health coverage.
• 401(k) with match opportunity.
• 22 days of paid time off, plus federal holidays that can be flexed to the employee’s needs.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed