SVP, Global Creative Strategy, Insights & Production

Influencer • New York, NY

8d • $225,000 - $245,000 • Hybrid

About The Position

Influencer is hiring a senior leader to lead its global insights, strategy, creative, and production organization. Reporting to the Global Chief Revenue Officer, this role will shape the strategic and creative standards that define how Influencer presents itself internally and externally. The position will build a global capability spanning strategic planning, creative ideation, cultural insights, creator strategy, production, and innovation, translating cultural intelligence into creator-first campaigns, commercial opportunities, and scalable agency services.

The SVP will elevate global output, establish methodologies and frameworks, and ensure the company’s creator-first ethos is reflected in its work. The role spans culture, creativity, media, technology, and commerce, and includes responsibility for global strategic planning, insights and cultural intelligence, creative innovation, production systems, commercial partnership, and Influencer’s own brand strategy and creative governance.

Influencer is a global creator marketing agency founded in 2015, with more than 200 team members speaking 30 languages across North America, Europe, and the Middle East. The company describes itself as the world’s largest independent creator marketing agency and an Official Global Marketing Partner of TikTok, YouTube, Pinterest, Snap, Meta, and Twitch.

Requirements

• At least 12 years of experience across strategy, creative, insights, production, media, or creator marketing.
• Significant leadership experience managing multidisciplinary global teams.
• Deep understanding of creator marketing, platform behavior, internet culture, and modern media ecosystems.
• Experience building strategic frameworks, methodologies, and scalable agency capabilities.
• Strong understanding of social-first creative, production, and creator-led storytelling.
• Commercial mindset and ability to connect strategy and creativity to revenue outcomes.
• Exceptional communication and storytelling skills, including confidence presenting to senior clients and leadership teams.
• Experience working alongside media, measurement, product, and data departments to achieve integration.
• Passion for culture, creativity, innovation, and the evolving creator economy.

Responsibilities

• Lead and evolve Influencer’s global strategic planning discipline, grounding work in audience, platform, category, and cultural insights.
• Develop strategic frameworks and methodologies to establish consistent standards of excellence globally.
• Improve strategic thinking across pitches, campaigns, partnerships, and proactive opportunities.
• Build creator-first planning approaches that connect culture to commercial outcomes.
• Build and scale the insights practice for internal and client-facing use.
• Establish scalable insight products covering creator trends, platform intelligence, audience behavior, and cultural analysis.
• Partner with marketing science and product teams to inform agency capabilities and third-party technology partnerships.
• Develop thought leadership, insight reports, and points of view that strengthen Influencer’s market authority.
• Identify emerging trends, technologies, and behavioral shifts affecting the creator economy.
• Lead internal and external studies to develop industry- and client-first insights.
• Set global creative standards for creator marketing, branded content, social storytelling, and integrated campaigns.
• Oversee development of creator-first ideas that are culturally relevant, platform-native, and commercially effective.
• Lead innovation in formats, storytelling mechanics, social behaviors, and platform opportunities.
• Partner with Product, Marketing, and Platform teams to explore opportunities involving AI, technology, and creator tools.
• Oversee global production capabilities, matching creative ambition with operational excellence and scalable delivery.
• Build scalable production infrastructure across editing, design, motion, social-first video, and experiential output.
• Define global creative production standards, systems, and workflows.
• Ensure production reflects Influencer’s brand quality and creator-native ethos.
• Identify ways to improve production speed, efficiency, and scalability through technology and AI-enabled workflows.
• Serve as a senior strategic partner to global commercial leadership.
• Support major pitches, strategic opportunities, and key client relationships.
• Identify and develop strategic services and revenue opportunities.
• Partner with Marketing on thought leadership and market positioning.
• Translate strategic and creative capabilities into scalable commercial offerings.
• Own and evolve Influencer’s global brand strategy, positioning, messaging architecture, and creative principles.
• Maintain Influencer’s brand narrative and align it with the company’s creator-first ethos, market positioning, and client-facing work.
• Develop and maintain global brand guidelines, creative standards, and strategic frameworks for brand expression across regions and functions.
• Lead the development and evolution of company narratives, credentials materials, thought leadership frameworks, and strategic storytelling assets.
• Serve as the final strategic authority on major brand initiatives, agency positioning, and market-facing narratives.
• Ensure consistency between Influencer’s own brand and the strategic and creative standards delivered to clients globally.

Benefits

• Medical benefits through Insperity.
• Wellbeing support, including EAP and mental health coverage.
• 401(k) with match opportunity.
• 22 days of paid time off, plus federal holidays that can be flexed to individual needs.
• 20% bonus.

What This Job Offers

• Job Type: Full-time
• Career Level: Executive
• Education Level: No Education Listed