SVP/EVP, Measurement & Reporting

Cadent•New York, NY

3d•$250,000 - $300,000

About The Position

Cadent ignites seamless connections between brands, publishers, and consumers through our predictive AI platform. Built on 15+ years of proprietary data and leveraging over 22,000 custom predictive models, our unified platform combines best-in-class predictive targeting, audience creation, and seamless orchestration across all media and buying model – delivering continuous optimization and real-time performance in today's fragmented media landscape. As we scale in an increasingly competitive, AI-driven market, the client experience becomes a critical differentiator. To win, we must evolve into a unified, end-to-end client experience that drives measurable business outcomes. Leveraging trust, Cadent can strengthen the entire client servicing journey by redefining the strategy, methodology, and execution of measurement solutions across the platform’s advertising products (CTV, Programmatic, Social, Display). Cadent is seeking a visionary Senior (or Executive) Vice President (SVP or EVP) of Measurement and Reporting to lead Data Analytics and Data Partnerships, a high-impact executive role, bridging data science, product strategy, and client service. This leader is responsible for defining how advertising performance is measured, verified, and reported, ensuring the platform's analytics drive tangible ROI for clients while differentiating the company in the market. As a member of the senior leadership team and reporting into the Chief Operating Officer, this role will oversee the creation of next-generation attribution, incrementality, and reporting analytics, strengthening client trust and differentiating the platform in a privacy-forward environment. This role demands a blend of analytical rigor, Ad Tech expertise, and top-tier leadership skills. In addition, this role will partner with cross-functional leaders on the strategic acquisition, integration, and monetization of third-party data to enhance platform capabilities. And will drive the adoption of data solutions across the business, collaborating with Product, Sales, and external data providers to deliver high-impact audience targeting solutions. This executive will accelerate revenue growth by negotiating complex data partnerships, managing senior-level relationships, and ensuring compliance with privacy regulations. This high-visibility leader will guide a team of talented associates to transform analytics from a backend reporting function into a strategic driver of revenue. The SVP will shape how data is valued, helping clients unlock deeper insights, and maintain competitive advantage in a fast-evolving Ad Tech ecosystem. The role is for someone with proven ability to connect measurement capabilities to client ROI, commercial success, and platform differentiation. With deep expertise in ad tech ecosystems, data privacy laws, and database marketing and exceptional communication skills to influence senior stakeholders and represent the company in industry forums or client discussions. Success in this role requires deep agency experience, executive presence with clients, and the ability to operate at both strategic and operational levels. Ultimately, we are looking for someone who is an expert in media measurement, analytics, and research and who can be both a consultative strategist and an operator in leading change and innovation as Cadent continues to evolve.

Requirements

15-20+ years of experience in marketing measurement, data science, or analytics with significant leadership experience at a marketing agency, consulting firm, or ad tech platform.
Proven ability to influence senior stakeholders (internal and external) and drive change within a complex organization.
Deep understanding of the programmatic ecosystem, Connected TV (CTV) measurement, ad serving technologies, and audience data.
Strong grasp of SQL, statistical modeling (SAS, R, Python), and Business Intelligence tools (Tableau, Looker).
Proven expertise in managing both high-touch media performance / managed services teams and self-serve platform consultation.
Strong background in programmatic advertising, data-driven marketing, and performance storytelling.
Extensive history of collaborating with Product and Engineering teams to translate business requirements into scalable platform features.
Ability to transform and manage change in a dynamic and fast-paced environment; support complex business dynamics and drive efficiencies through process improvements and automation.
Builder and continuous improvement mindset who can create or optimize systems, playbooks, onboarding, and scalable frameworks.
Executive presence capable of driving strategic partnerships with agency leadership.
Expert at communicating the big picture up and down the organization and is comfortable working in a constantly changing environment with a problem-solving leadership style.
Exceptional interpersonal skills and the ability to build strong relationships with partners in the organization.
Bring a sense of “fun” that inspires others and creates a healthy team environment.
Must be legally authorized to work in the United States without employer sponsorship now or in the future.

Nice To Haves

Clients view analytics as a strategic driver, not just a reporting function.
Strong, consistent analytics delivery and measurement standards across agencies and clients.
Elevated client confidence in the organization's ability to link marketing investment to business results.
A scalable, high-performing analytics organization aligned to agency growth and client success.
The organization scales efficiently without adding proportional cost or complexity.
A high-accountability, high-impact organization where teams consistently deliver measurable client outcomes, operate with clarity and ownership, and are recognized as trusted partners by external clients and internal stakeholders.
A culture of excellence, continuous development, and collaboration.

Responsibilities

In collaboration with cross-functional leaders, define and drive the long-term vision for measurement and reporting, focusing on full-funnel performance tracking, attribution, and audience impact.
Lead the creation of industry-leading POVs on cookie deprecation, identity resolution, and privacy-first measurement.
With Product, define and lead the data partnership roadmap, managing relationships with top-tier partners (data providers, retailers, and agencies) to unlock growth and enhance platform value.
Lead, mentor, and build a high-performing team of analysts and reporting specialists, fostering a culture of curiosity, accountability, and excellence.
Develop talent, build talent pipelines, and foster an environment which allows everyone to bring their best selves to work.
Establish career paths and empower associates and partners to act in the best interest of the client and company and regularly recognize contributions and accomplishments.
Champion the use of advanced analytics, data science, and AI to unlock deeper client insights and competitive advantage.
Unify analytics vision, elevate analytic rigor, and strengthen client trust by ensuring insights clearly connect marketing activity to business outcomes.
Partner closely with Product, Engineering, Data Science, and Ad Operations to recommend scalable, automated measurement products that turn campaign results into actionable client insights.
Oversee the implementation of advanced analytics (incrementality testing, Marketing Mix Models, Multi-Touch Attribution).
Act as the senior analytics partner for top-tier clients, translating complex measurement methodology into actionable ROI narratives.
Provide "CMO-worthy" insights that prove marketing effectiveness.
Partner closely with Sales, Client Success, Product, and Marketing to understand media performance, optimize return for advertisers, and generate incremental investment.
Ensure consistent, high-quality measurement standards across all agency or client teams.
Maintain data quality, governance, and compliance standards.
Participate in strategic pitches and client growth opportunities as the measurement subject-matter expert.

Benefits

Inclusive health, dental, and vision plans built to support diverse lifestyles
Enhanced support for reproductive health, family planning, and new parents
Employer contribution to HSA
Voluntary Benefits: Pet Insurance, LegalEase Legal Assistance, Critical Illness, Hospital Indemnity, and Accident coverages
Generous and inclusive paid parental leave
Mental health support and Employee Assistance Program (EAP)
Free access to the Calm App
Monthly Wellness reimbursement
Special discounts through LifeMart and Plum Benefits
Flexible Time Off (FTO) policy and company breaks
11 observed Federal holidays
Summer Fridays between Memorial Day and Labor Day
Employee Resource Groups that foster connection and community
DEI programming and initiatives
Company-sponsored events to bring employees together
401(k) participation with discretionary employer match
Life, Short-term, and Long-term Disability coverage
Cell phone and WiFi stipend
Pre-tax commuter benefits
Access to certified financial coaches and planning tools