Director of Campaign Reporting & Measurement

BMO•Toronto, ON

7d•CA$110,500 - CA$192,500•Hybrid

About The Position

The Director, Campaign Reporting & Measurement is a senior leadership role responsible for transforming how customer contact activity is measured, evaluated, and connected to enterprise business outcomes. This role defines the measurement strategy that underpins targeted communications, governs analytical rigor, and ensures insights are timely, trusted, and directly aligned to product, sales, and relationship growth objectives. This role is not an execution engine. It exists to ensure campaign strategy and investment decisions are grounded in evidence, incrementality, and commercial impact. You will shape how success is defined, measured, and communicated—helping the organization move from activity‑based reporting to outcome‑driven decision making. You will lead a team of senior analysts and measurement specialists, influence executives across Marketing, Product, Sales, and Analytics, and evolve measurement capabilities through standardization, automation, and advanced analytical approaches.

Requirements

7+ years of experience in analytics, data science, business intelligence, or financial analysis.
Deep experience measuring customer communications, marketing campaigns, or lifecycle programs.
Strong grasp of experimentation, causal inference, attribution, or advanced statistical methods.
Proven experience leading analytical teams and developing senior talent.
Demonstrated ability to connect analytics to business outcomes, unit economics, and product performance.
Experience operating in large, complex, data‑rich organizations (financial services preferred).
Exceptional executive communication and storytelling skills.
Ability to simplify complexity and deliver actionable, decision‑grade insights.
Proficiency with Power BI, Excel, PowerPoint, and enterprise data visualization tools.

Responsibilities

Define and maintain the enterprise measurement strategy for targeted customer communications across channels.
Establish a weekly and monthly cadence that ties campaign activity to agreed business targets (e.g., accounts opened, acceptance rates, booked rates, incremental sales, ROE).
Build and evolve a multi‑year measurement roadmap focused on standardization, automation, and decision‑grade insights.
Align data sources, reporting frameworks, and analytical methods to support robust post‑campaign analysis.
Develop annual measurement plans and performance scorecards aligned to business priorities and product OKRs.
Leverage industry best practices to continuously raise the bar on measurement sophistication.
Lead measurement of campaign performance including incrementality, attribution, targeting effectiveness, and contact optimization outcomes.
Establish and govern common measurement frameworks, KPI definitions, and analytical standards.
Ensure campaigns are designed with statistical rigor, test‑and‑learn principles, and clear hypotheses.
Translate complex, multi‑dimensional results into clear executive narratives that inform strategy, investment, and prioritization.
Proactively surface insights and recommendations that improve campaign effectiveness and business performance.
Standardize campaign measurement approaches, including test/control cell design and success metrics.
Reduce time‑to‑insight by accelerating analysis cycles and automating recurring reporting.
Shift analytical effort from manual reporting to insight generation and strategic advisory.
Introduce advanced techniques such as causal inference, experimentation, modeling, and AI‑enabled analytics where appropriate.
Serve as the enterprise point of accountability for campaign measurement across targeted communications.
Partner closely with Product, Sales, Marketing, Channels, Analytics COE, Technology, Credit Strategy, and Risk.
Align measurement priorities to product‑level targets, PPCs, and enterprise scorecards.
Collaborate with Sales and Channel Analytics partners to deliver a unified executive view of performance.
Identify opportunities to scale learnings across segments, products, and campaigns.
Lead, coach, and develop a team of senior analysts and measurement specialists.
Build durable analytical capability through standards, reusable assets, automation, and talent development—not hero analytics.
Set clear priorities, manage performance, and support career growth and mobility.
Attract and retain high‑performing analytical talent.
Manage external analytics vendors and measurement platforms as required.
Use measurement to identify opportunities to improve relevance, timing, segmentation, and channel experience.
Ensure frameworks reflect customer perspectives and enterprise experience principles.
Maintain governance over measurement methodologies to ensure consistency, compliance, and reliability.
Ensure data is used responsibly and securely, supporting audits and regulatory requirements.
Capture business and credit impacts where relevant.
Builds various reporting dashboards using the most appropriate data extraction, data cleaning and data visualisation techniques.
Provides value through insights, reporting and data visualization techniques.
Selects, configures and implements analytics solutions for consistency and repeatability.
Researches and applies continuous improvement in data visualization by identifying trends and patterns to transform raw data into actionable business insights.
Works with different teams, management and stakeholders to enhance the usability and aesthetic appeal of data analytics solutions deployed in the organization.
Translates business needs to technical specifications and evaluates existing data visualization systems in order to improve them.
Develops data visualizations of "large" amounts of data that facilitate the intuitive presentation of data to decision makers.
Documents data flow, systems and processes to improve the design, implementation and management of business/group processes.
Develops tools and delivers training programs for use of reporting tools and self-serve analytics by non-analytical end users; may include delivery of training to audiences.
Fosters a culture aligned to BMO purpose, values and strategy and role models BMO values and behaviours in all that they do.
Ensures alignment between values and behaviour that fosters diversity and inclusion.
Regularly connects work to BMO’s purpose, sets inspirational goals, defines clear expected outcomes, and ensures clear accountability for follow through.
Builds interdependent teams that collaborate across functional and operating groups to create the highest value for all stakeholders.
Attracts, retains, and enables the career development of top talent.
Improves team performance, recognizes and rewards performance, coaches employees, supports their development, and manages poor performance.
Operates at a group/enterprise-wide level and serves as a senior specialist resource across BMO.
Influences how teams/groups work together.
Applies expertise and thinks creatively to address unique or ambiguous situations and to find solutions to multiple, interdependent, complex problems.
Communicates abstract concepts in simple terms.
Fosters strong internal and external networks and works with and across multiple teams to achieve business objectives.
Anticipates trends and responds by implementing appropriate changes.
Broader work or accountabilities may be assigned as needed.
Take measured risks while protecting the bank by applying our Risk Management Framework in the execution of your role, in line with our Risk Culture and within our approved Risk Appetite, making sound and risk informed decisions that align to business strategy, protect assets, and adhere to applicable policy documents (Frameworks, Policies, Standards, Procedures and Supporting documents), laws and regulations.