SVP Consumer Product Licensing

Banijay Rights

11d

About The Position

Banijay Rights is seeking an ambitious, commercially driven SVP of Licensing to lead the development and expansion of a portfolio of globally recognised entertainment brands across the United States. The role works with properties including The Traitors, Race Across the World, MasterChef, Survivor, Peaky Blinders and Black Mirror, identifying, developing and delivering licensing opportunities across a range of categories.

The successful candidate will combine strategic thinking with hands-on business development, relationship management and deal execution. They will build partnerships and revenue streams across traditional consumer products licensing and large-scale experiential projects, while working with international teams to maintain consistency in brand strategy and commercial objectives. The position reports to the Group Director Licensing and Merchandising or their nominated replacement.

Requirements

• Significant experience in entertainment licensing, brand partnerships or consumer products.
• Broad commercial experience across multiple licensing categories, including LBE, toys and games, softlines and hardlines.
• Proven track record of originating, negotiating and closing significant licensing agreements.
• Strong network of established relationships across the US licensing and entertainment industries.
• Commercially entrepreneurial, with the ability to identify opportunities and convert them into profitable partnerships.
• Comfortable operating across traditional consumer products licensing and complex, large-scale experiential projects.
• Excellent communication, negotiation and stakeholder management skills.

Nice To Haves

• Five or more years operating at SVP level is desirable; candidates with equivalent senior leadership experience will also be considered.

Responsibilities

• Develop and execute a comprehensive US licensing strategy across multiple entertainment brands.
• Identify and secure new commercial partnerships across location-based entertainment (LBE), immersive experiences, attractions, toys, games, consumer products and lifestyle categories.
• Build relationships with leading US operators, manufacturers, retailers, developers and licensing partners.
• Lead commercial negotiations, structuring agreements to maximise revenue, brand exposure and long-term value.
• Identify emerging categories, market trends and innovative opportunities for brand expansion.
• Manage a portfolio of licensing opportunities from initial discussions through contract execution and launch.
• Collaborate with international teams to ensure consistency in brand strategy and commercial objectives.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed