SVP, Client Partnerships

GSTV•New York, NY

About The Position

GSTV is seeking a senior sales leader to lead the Northeast Majors business and drive revenue growth across priority advertisers, agencies, holding companies, and major buying centers. Reporting to the CRO, this leader will own market performance, including account strategy, pipeline creation, senior customer relationships, deal execution, account planning, and seller accountability. The role requires a hands-on market leader who can deepen senior agency and advertiser relationships, improve sales discipline, and translate the company’s audience, location, context, and measurement capabilities into larger, higher-quality opportunities. The leader will also help expand programmatic demand in the market by strengthening relationships with agency trading desks, DSPs, SSPs, and other demand-side partners. The right candidate brings strong relationships across media buyers, agencies, holding companies, and major advertisers, with experience in DOOH, retail media, ad tech, digital video, or related advertising-supported businesses. This is a high-accountability role for a sales leader who can raise the standard of execution in a critical market, coach sellers, improve account planning, and deliver measurable revenue growth. What Success Looks Like · Revenue growth across Northeast Majors accounts, agencies, verticals, and priority customers · Improved pipeline quality, forecast accuracy, close rates, and sales productivity · Stronger senior-level relationships with priority Northeast advertisers, agencies, and holding companies · Larger and higher-quality deals supported by stronger pricing discipline and clearer value articulation · Better account planning, opportunity qualification, agency coverage, and follow-up across the sales team · Increased use of category-specific narratives, proof points, and outcome-based selling materials · Expanded programmatic demand and revenue through agency trading desk, DSP, SSP, and demand-side relationships · Higher-accountability sales culture focused on preparation, customer value, and measurable revenue outcomes

Requirements

12+ years of experience in media sales, advertising sales, agency sales, revenue leadership, ad tech, DOOH, retail media, digital video, or related commercial roles
Proven track record leading sales teams and delivering revenue growth in a major media market, ideally New York / Northeast
Deep senior-level relationships with advertisers, agencies, holding companies, enterprise media buyers, and programmatic demand partners, including trading desks, DSPs, SSPs, or related demand-side relationships
Strong understanding of media buying dynamics, agency planning cycles, account planning, pipeline management, pricing, and deal execution
Experience selling complex media or advertising solutions tied to audience, location, measurement, context, or business outcomes
Demonstrated ability to coach sellers, improve sales discipline, and drive accountability across a team
Strong commercial judgment and ability to connect customer needs to revenue opportunity, pricing, and execution risk
Exceptional communication and stakeholder management skills

Nice To Haves

Experience in DOOH, retail media, ad tech, media networks, CTV, digital video, or other technology-enabled advertising platforms
Existing senior relationships in the Northeast media and agency market
Experience selling into priority categories such as CPG, QSR, auto, retail, financial services, travel, or entertainment
Experience operating in a performance improvement, transformation, or PE-backed environment

Responsibilities

Define the revenue strategy and coverage model for the Northeast Majors market across priority accounts, agencies, holding companies, verticals, and buying centers
Identify the highest-value growth opportunities by customer, category, campaign objective, budget source, and channel
Build a practical market plan with clear account priorities, pipeline expectations, owners, and revenue targets
Partner with the CRO to align market strategy with company revenue priorities, pricing approach, product capabilities, and inventory strategy
Focus the team on opportunities that improve revenue growth, deal quality, and customer retention
Build and deepen senior relationships with priority Northeast advertisers, agencies, holding companies, and strategic accounts
Serve as the senior commercial lead for the market’s most important customer relationships and revenue opportunities
Strengthen market positioning by connecting audience, location, context, measurement, and business outcomes
Expand existing relationships through larger commitments, new use cases, broader buying centers, and repeatable planning moments
Identify opportunities to expand programmatic demand through agency, trading desk, and demand-side relationships
Bring senior customer feedback back into the organization to improve packaging, messaging, pricing, and product priorities
Lead the Northeast Majors sales team with clear expectations, coaching, operating cadence, and accountability
Improve pipeline creation, opportunity qualification, deal progression, close rates, and forecast accuracy
Strengthen discipline around account planning, agency coverage, customer outreach, deal reviews, and follow-up
Coach sellers on executive engagement, category-led selling, value-based negotiation, and closing discipline
Raise standards for preparation, deal quality, pricing discipline, and customer follow-through
Drive more targeted selling by aligning account activity to priority categories, advertiser objectives, and seasonal planning cycles
Partner with Marketing, Commercial Enablement, and Insights & Analytics to improve category-specific materials, proof points, and sales narratives
Ensure the team protects premium inventory, sells differentiated value, and avoids unnecessary one-off concessions
Partner with Revenue Operations and Finance to improve visibility into pipeline, forecast, pricing, and account-level performance
Work with Product, Insights, Tech, and cross-functional teams to surface market feedback, customer objections, product gaps, and measurement needs
Clarify owners and next steps so priority deals move quickly from customer interest to proposal, negotiation, and close
Other duties as assigned.