Supervisor, Digital Investment & Activation

Horizon Media•Toronto, ON

48d•$80,000 - $95,000•Hybrid

About The Position

Horizon Media, founded in 1989 by Bill Koenigsberg, is recognized as one of the most innovative marketing and advertising firms. We are headquartered in New York City, with offices in Los Angeles and Toronto. A leader in driving business solutions for marketers, Horizon is known for its highly personal approach to client service. Renowned for its incredible culture, Horizon is consistently named to all the prestigious annual Best Places to Work lists published by Fortune, AdAge, Crain’s New York Business and Los Angeles Business Journal. Together we are building a place of belonging. At Horizon, we understand the value that different perspectives can bring to our clients and culture, so we strive for an environment where our employees feel welcomed, safe and empowered. We value YOU and believe that your authentic voice and unique perspective allows us to create a more rewarding culture, and experience, together. Our simple recipe for success? We hire talented people (thinkers, doers, dreamers, makers), challenge them and give them every opportunity to grow. We are currently seeking a highly motivated Supervisor, Digital Investment & Activation, to join our growing team. This person will be fluent in paid Search marketing (SEM) and have a broad understanding of Audio, Programmatic and Social planning and execution.

Requirements

A strong writer, communicator and presenter
A left and right brain thinker
A collaborative, team-oriented manager with strong delegation and organization skills; able to manage up & down
A problem solver with foresight and the ability to develop creative solutions
Detail oriented with commitment to follow through
Nimble and flexible to succeed in a fast-paced environment
A strong team player, willing to roll up their sleeves
Interested in the digital landscape and a desire to innovate and keep up with trends
Excited to lead and coach team members
An advocate for and supporter of Diversity, Equity and Inclusion
3+ years previous digital media experience, preferably with direct client experience
Strong grasp of various channels and buying methods (video, display, programmatic, social)
Familiarity with marketing principles, analytics and concepts
Advanced skills within Microsoft Office Suite and media buying tools
Honed skillset in negotiating and constructing digital media plans, understanding of planning, buying & activation
Mastery of third-party ad server and ad verifications (DCM, Double Verify, Innovid preferred)
Effective verbal and written communication skills; able to confidently present and “sell through” ideas both internally and to Clients
Leadership and supervisory experience in terms of developing media professionals

Responsibilities

Team Management and Delegation
Oversee junior team members, and manage expectations with team leadership in the creation of media specific documents such as media plans, objectives and strategies decks, and other related functions
Manage and develop junior team member(s), contributing to growth plans and career goals
Manage performance reviews: sharing strengths and weaknesses, providing clear next steps for growth, and suggest training opportunities.
Have foresight and understanding of projects to maintain and adjust timing of deliverables for team at large, communicating changes to managers and leadership
Provide ongoing education and training on best practices, media principles, and industry at large to junior team
Participate in interview process for junior team members’ roles
Guide team in ensuring team members have challenging, level-appropriate projects and opportunities to learn new skills, contributing to overall team success
Digital Media Strategy
Develop and articulate media strategies as it pertains to digital planning and buying, setting the team up for success in building tactical plans
Lead team alongside Associate Director and Director in creation of strategy/tactical recommendation materials for client presentations
Incorporate data from Horizon Media’s suite of planning, evaluation and buying tools for application/analysis into competitive landscape, target digital consumption support, plan development and reporting
Lead brainstorms to kick off plan and consideration set development with the intention of bringing great ideas to life
Take lead in creation and presentation of media specific documents such as media plans, objectives and strategies decks, and other related functions
Monitor trends, tools, opportunities and applications within digital environments, and appropriately apply that knowledge to campaign strategy and client goals
Relationship Management
Foster strong, mutually beneficial relationships, building trust and accountability with Horizon Media departments to facilitate problem solving, i.e. Business Solutions, Traffic, Ops, as well as clients and vendors
Apply knowledge of current/previous clients’ specific business and industry to enhance and further relationships
Act as key resource and trusted partner for clients (i.e., campaign updates, creative needs, POVs on industry changes)
Media Negotiating & Buying
Manage RFP creation and review of partners/site responses, act of point of escalation for partner negotiations
Provide final sign off on insertion orders within internal systems tool and accuracy of plan details
Act as a resource for team as they work through the planning process
Spearhead collaboration with other Horizon Media teams (Business Solutions, Investment, etc.) towards 360 partnerships, incorporating relevant extensions
Initiate and guide team collaboration with key partners during planning process, including Partners, Creative Agencies and biddable activation teams (e.g. Paid Search, Paid Social, Programmatic)
Campaign Management & Execution
Ensure proper protocol for trafficking and site tagging is followed by junior team members
Provide final sign off on specs documents and confirm all materials are received from creative agency
Ensure that all execution and campaign post launch information are compiled in a timely fashion
Act as resource for junior team members on mid-campaign reconciliation, billing, pacing, campaign validation and brand safety
Reporting & Analysis
Act as primary resource for junior team members as they work through optimization strategies, proactively communicating challenges and opportunities across display, mobile, social and video
Encouraging junior team members to draw thoughtful, data-based conclusions that illustrates the ‘why’ behind performance, and maps back to digital strategy
Responsible for accurate delivery of all dashboards and insights to the client