Senior Director, Digital Activation

Omnicom Media US•Los Angeles, CA

1d•Hybrid

About The Position

Omnicom Media (OM), the media services division of Omnicom Group Inc. (NYSE: OMC) – delivers transformational experiences for consumers, clients, and talent. Powered by the Omni marketing orchestration system, OM connects best-in-class capabilities that enable our full-service media agencies OMD, PHD, and Hearts & Science to deliver more relevant and actionable consumer experiences, more productive and proactive client experiences, and more collaborative and rewarding talent experiences for the more than 24,000 people serving the world’s leading brands in OM agencies around the globe.

Requirements

10+ years’ experience, including a minimum of 5 years’ experience managing, mentoring, and nurturing a diverse team in a fast-paced organization.
Relevant post-secondary education, training, or equivalent experience.
Work with large data (Expert) sets and understanding of methodologies for evaluating data (Expert).
Technical and strategic understanding of programmatic display buying (Expert) required, particularly in paid search and display.
Ad Technology stacks and programmatic implementation processes (Expert).
Strong knowledge of marketing technologies & tools (Web analytics, tag Management (Expert), ad servers (Expert), attribution (Expert)).
Strong Analytical (Expert) skills and understanding of ecommerce & retail KPI's.
Exceptional Analytics (Expert) skills, and confidence (Expert) acting on marketing data (Expert) and insights (Expert).
High level understanding of integrated media planning (Expert).
Understanding of the B2B marketing (Expert), experiences with this type of clients/or work on a B2B client a plus.
General knowledge of direct and brand marketing principles and strategies (Expert).
Digital certification/degree/seminars (Expert), such as Google certified desired and Analytics Platforms desired (Expert).
Google Analytics (Expert), YouTube (Expert) and Facebook campaign setup (Expert) knowledge - not mandatory, but an important plus.
Working knowledge of 3rd party verification tools (Expert), including DoubleVerify (Advanced).
Hands-on experience with Data Visualization Tools, including Tableau (Expert).

Nice To Haves

Google certified desired and Analytics Platforms desired (Expert).
Google Analytics (Expert), YouTube (Expert) and Facebook campaign setup (Expert) knowledge - not mandatory, but an important plus.
Experiences with B2B clients/or work on a B2B client a plus.

Responsibilities

Creating and driving best-in-class programmatic media strategies that align with client objectives across search, display, social, and video channels.
Leading digital innovation and thought leadership initiatives.
Providing inputs and guidance on campaign design and optimal use of demand side platforms.
Working closely with the Tactical Planning team to ensure efficient and effective coordination of campaign setup, adjustments, and optimization.
Collaborating with the Strategy team to understand goals, address client needs, and communicate results and insights back to clients.
Implementing Business Intelligence tools and new capabilities to enhance campaign performance.
Being accountable for client budgets and managing costs while exceeding performance and viewability goals.
Developing strong relationships with clients and global counterparts.
Participating and providing leadership in integrated media planning.
Delivering thought leadership on programmatic's role in the marketing ecosystem and providing insights on channel opportunities.
Leading communication of programmatic's tech/data needs with cross-functional partners.
Managing and mentoring a team of programmatic channel specialists, providing guidance and fostering career growth.
Directing and managing external agency and vendor teams.
Tracking industry innovation and identifying new partners and technologies for best-in-class channel strategies.
Participating in new business efforts.
Lead team utilize of Omni, in order to effectively leverage our people-based marketing platform to drive targeted audience activation, develop creative channel planning ideas, analyze digital content inventory, and contribute to the overall success of our marketing efforts.