Associate Director, Digital Activation

Omnicom Media US OMD•New York, NY

5h•Hybrid

About The Position

The Associate Director plays a key role as a day-to-day lead for development of plans, executing digital buys, ensuring pacing and performance are optimized, client interaction, working with internal teams and leading the team responsible for digital activation. Ensuring that the Digital Activation Process is used correctly across the area of responsibility is a critical focus of this job. A positive attitude and willingness to “roll up your sleeves” is also critical to get the job done. Experience working with across several media channels is preferred and a curiosity in emerging media platforms is a must.

Requirements

5+ years of related media agency work experience
Specialized knowledge in breadth/depth of 2 or more digital channels, as well as a deep understanding of social and the ability to lead social and digital activation
Must have hands on programmatic experience in The Trade Desk
Must have hands on platform experience in META
Extremely strong understanding of Online Media & Performance & Programmatic media
Strong problem-solving skills and attention to detail in a multi-tasking, fast-paced business environment
Excellent client management skills and high level of expectation setting
Confidence in analyzing and acting on marketing data

Nice To Haves

Experience working with across several media channels is preferred
A curiosity in emerging media platforms is a must

Responsibilities

Will be the main point of contact for investment & activation
Planning and resource management of digital, OLV, and social media campaigns from creation to media execution, performance management, and reporting (as input to market 360 campaigns)
Main point of contact for central digital activation team; project manager for local activities; coordinating local input & content reviews; driving activation performance and ecommerce with the global activation team
Execute, manage, and optimize Biddable & Programmatic media campaigns surpassing performance expectations
Deliver performance & programmatic strategy for client
Manage client campaigns including strategy development, project management, report delivery, and client communication
Develop, grow, and maintain relationships through exceptional internal & external client servicing
Provide regular insights to clients detailing performance, campaign optimizations, and new opportunities
Display organizational and leadership capabilities to track progress, execution, and consistency of SBU performance