Manager, Digital Activation

Omnicom Media US H&S

4d•Hybrid

About The Position

Hearts & Science is a data-driven marketing agency inspired by confident marketers seeking business advantage in personalized digital marketing. We specialize in real-time decision-making to aggregate effective reach and deliver the right message at the right time. Our services include expert media planning and buying, shopper marketing, marketing innovation, and content activation, all designed to inform brand strategies with real-time insights.

Requirements

3-5 years in media planning with expert digital buying knowledge and hands-on DSP experience.
Proficient in MS Excel and campaign workflow tools like Prisma.
Experience managing large data sets and 3rd party verification tools (e.g., IAS).
Ability to self-manage, handle multiple priorities, and pay strong attention to detail.

Nice To Haves

Entertainment experience is preferred.
Experience managing teams and client relationships, with strong communication skills for cross-functional collaboration.

Responsibilities

Serve as the secondary lead for plan development, digital buy execution, pacing/performance optimization, client interaction, and team management.
Build strategic frameworks aligned with client business goals, direct multi-touchpoint strategies, and own consumer insights.
Oversee campaign activation, budget management, and the Digital Activation Process to ensure efficiency.
Lead client communications, foster partnerships, and mentor the team with a proactive, hands-on approach.
Lead campaign design, determine buying paths (manual/programmatic), and implement Business Intelligence tools/new capabilities.
Oversee billing, reconciliation, and ensure proper use of 3rd party tools.