Supervisor, Audience Intelligence

CMI Media Group•Philadelphia, PA

About The Position

CMI Media Group is seeking a Supervisor, Audience Intelligence to lead research projects that help healthcare and pharmaceutical brands better understand and engage their audiences. As a core project lead on the Audience Intelligence team, this role combines hands-on research expertise with strategic oversight. The Supervisor leads audience profiling, custom primary research, and social intelligence initiatives; serves as a day-to-day research partner to clients and agency teams; and mentors 1–2 Analysts and Senior Analysts. The role turns complex data into clear, actionable recommendations while ensuring projects meet rigorous quality and regulatory standards. The Supervisor manages end-to-end audience intelligence projects, including surveys, audience profiling, and social listening. Responsibilities include designing and testing survey questionnaires; overseeing data processing, cleaning, and quality control; supporting sampling plans and fieldwork logistics; and coordinating with third-party research vendors. The role develops and refines social listening queries to analyze healthcare conversations, including patient and HCP discussions, brand sentiment, therapeutic-area trends, and key opinion leaders. It also partners with cross-functional teams to analyze first- and third-party data and understand HCP and direct-to-consumer audiences, their media behaviors, perceptions, patient journeys, and resource use. The role combines primary and secondary research to identify audience behaviors, unmet needs, and media consumption patterns, then presents quantitative and qualitative findings in clear, visually engaging PowerPoint presentations. The Supervisor works with client brand teams and agency partners, as well as Media Planning, Engagement Strategy, Decision Sciences/Analytics, Creative, PR, and Search teams, to apply audience insights to channel, messaging, and media strategies. The Supervisor guides and reviews Analysts and Senior Analysts, provides feedback and quality control, and trains junior team members in research practices, statistical tools, survey platforms, social listening tools, and data visualization. The role also supports project timelines, team resources, software usage, vendor budgets, and Statements of Work inputs. In addition, it evaluates emerging research technologies and analytics platforms, contributes to standardized templates and processes, and stays current on healthcare marketing, social platforms, privacy, and regulatory standards.

Requirements

4–6 years of experience combining quantitative primary research, such as survey design, data processing, and reporting, with social intelligence, including social listening query development and social data analysis.
2–3+ years independently leading research projects and mentoring or supervising junior team members.
Proficiency with social listening platforms such as Sprinklr, Sprout Social, Hootsuite, Brandwatch, or similar.
Proficiency with statistical packages such as SPSS and/or SAS.
Proficiency with survey platforms such as Qualtrics or Forsta/Decipher.
Advanced Microsoft Excel skills, including data manipulation, logic, and reporting.
Strong PowerPoint skills for data storytelling.
Excellent written, verbal, and presentation skills, including the ability to explain complex findings to non-technical client and agency stakeholders.
Bachelor’s degree in Marketing, Business, Statistics, Data Analytics, Communications, or a related quantitative or analytical field.

Nice To Haves

Experience in pharmaceutical, healthcare, or media agency environments is strongly preferred.
Understanding of regulated healthcare marketing and FDA compliance.

Responsibilities

Manage end-to-end audience intelligence projects, including surveys, audience profiling, and social listening.
Design and test survey questionnaires and oversee data processing, cleaning, and quality control.
Support sampling plans and fieldwork logistics, and coordinate with third-party research vendors.
Develop and refine social listening queries to identify and analyze relevant healthcare conversations.
Partner with cross-functional teams to analyze first- and third-party data and understand HCP and direct-to-consumer audiences.
Translate research findings into audience profiles and strategic recommendations.
Combine primary and secondary research to identify audience behaviors, unmet needs, and media consumption patterns.
Present complex quantitative and qualitative findings in clear, visually engaging PowerPoint presentations.
Serve as a day-to-day research contact for client brand teams and agency partners.
Collaborate with Media Planning, Engagement Strategy, Decision Sciences/Analytics, Creative, PR, and Search teams to apply insights to channel, messaging, and media strategies.
Supervise, guide, and review the day-to-day work of Analysts and Senior Analysts.
Provide constructive feedback and quality control across survey builds, query logic, data tables, social listening dashboards, and report drafts.
Train junior team members in research best practices, statistical tools, survey platforms, social listening tools, and data visualization.
Help track project timelines, team resources, software usage, vendor budgets, and inputs for Statements of Work.
Help evaluate emerging research technologies, social listening tools, and analytics platforms.
Contribute to standardized templates, analytical frameworks, automation, and training materials.
Stay current on pharmaceutical disease states, healthcare marketing trends, social platform changes, and evolving privacy and regulatory standards.