Supervisor, Analytics Implementation

Mile Marker•New York, NY

17h•$85,000 - $115,000

About The Position

Mile Marker is hiring a Supervisor, Analytics Implementation to own the data layer under Relay for clients. Relay is the company’s measurement architecture and measures more than $500MM in annual media spend. The role focuses on the tags, pixels, conversion setups, and data connections that feed Relay. Work may include building tracking for a direct-to-consumer brand launching on a new advertising platform or auditing and repairing an inherited tagging container for a bank while its compliance team reviews changes. This is a client-facing role on a small team. The Supervisor leads technical calls with client developers and writes implementation instructions for them to follow. The VP of Innovation & Strategy owns architecture and scope; this role owns execution. Responsibilities span measurement planning, implementation, remediation, data standards, client onboarding and tooling, documentation, and data governance. The position pays $85,000–$115,000 per year.

Requirements

Four to six years of hands-on analytics implementation experience.
At least two years of experience at an agency or consultancy managing multiple clients.
Previously developed a tracking plan or solution design document that a developer could implement without the author present.
Experience with regulated categories; bank and health-brand clients may involve CSP reviews and health-data restrictions.
Hands-on experience building Google Tag Manager containers from scratch and untangling inherited containers.
In-depth GA4 configuration knowledge and enough SQL understanding to compare BigQuery exports with the GA4 interface.
Knowledge of conversion APIs and enhanced conversions, including where hashing happens and why.
Working knowledge of Consent Mode and how consent platforms gate tags.
JavaScript and DOM knowledge sufficient to support a clean dataLayer.
Judgment to identify agent output that appears correct but is not.
Ability to write instructions that client developers can follow on the first read.
Comfort leading technical calls with client developers or compliance teams without a senior colleague present.
Ability to partner with cross-functional teams seamlessly.
Strong and timely communication skills across platforms.
Ability to navigate an entrepreneurial, fast-paced environment.

Nice To Haves

Server-side Google Tag Manager, ideally on Stape.
Funnel.io experience.
Shopify custom pixels and Liquid.
Apps Script or Python.
Adobe Analytics experience for clients that use it alongside GA4.

Responsibilities

Work with planning and execution teams to turn campaign KPIs into tracking plans that define measurable website actions and conversions.
Explain event meanings to planning and execution teams so they optimize toward the right signals.
Align tagging within an omnichannel framework to connect online tagged conversions with non-tagged offline touchpoints and create a complete view of the customer journey.
Build and audit Google Tag Manager containers and GA4 properties across client websites, including web and server-side implementations.
Implement conversion tracking for Google Ads, Meta, Microsoft, and other platforms, including Conversions API and enhanced conversions.
Ship changes through clients’ developers across the platforms they use.
Take remediation projects from audit through validated fix, with a plan the client approves line by line.
Validate every remediation fix at the network level before considering it complete.
Maintain campaign naming and UTM standards, including Google Ads automation that applies them.
Establish data connections into BigQuery and Funnel.io and check them with SQL.
Start work with new clients by requesting access and inventorying what is already firing.
Tell client IT teams what is blocking a tag and what changes are needed.
Document client setups, including which tags fire which conversions, so other team members can take over the work.
Write implementation instructions and handoff documentation for clients to retain after work ships.
Operationalize naming conventions and data standards within Funnel.io to ensure automated, clean data pipelines across marketing channels.
Partner seamlessly with cross-functional teams and communicate promptly across platforms.
Navigate a fast-paced entrepreneurial environment.