Supervisor, Data Analytics

McDonald's Corporation•Chicago, IL

1d•$93,208 - $116,510

About The Position

The US Strategic Insights & Prioritization department uses evidence-based data to drive business decisions, shape marketing and strategic plans, and guide creative communications through collaboration across various organizational functions. The Customer Behavior Analytics team specifically supports Marketing & Menu Strategy, Revenue Growth Management, Customer Engagement, Supply Chain, Development, and Operations by analyzing how customer behaviors change in response to business decisions. This team delivers end-to-end, best-in-class marketing and customer analytics to inform decision-making, boost business performance, and enhance the customer experience.

Requirements

3+ years of experience in marketing analytics, preferably with a focus on Business Analytics or Finance
Bachelor's degree in business analytics, marketing, finance or related field
Strong proficiency in data analysis tools such as Excel, Tableau, or similar platforms
Creating data driven stories with strong data visualization skills and ability to pull insights from complex data-sets
Demonstrated curiosity in understanding customer behavior and communicating insights through storytelling
Ability to work in an ambiguous environment
Self-motivated with the ability to establish and meet deadlines while prioritizing workload
Operates effectively in a team-based environment

Responsibilities

Act as the performance reporting lead across a variety of marketing campaigns (e.g. new products, promotions and deals, brand advertising campaigns, retail promotions) to understand how marketing campaign impacts customer behavior, and ultimately topline business results (sales, transactions)
Generate pre-campaign business performance metric projections, communicate in-campaign reporting across multiple functions, and analyze post-campaign data to evaluate performance, utilizing transaction- and customer-level data across a variety of business KPIs
Design and implement robust measurement plans tailored to marketing campaigns, ensuring measurement plans align with the strategic learning plans set by the cross-functional team
Design and measure tests for menu boards and other owned channels to understand and optimize customer behavior
Answer strategic business questions through data-led insights and accurate analyses
Communicate learnings across the business to influence strategic decision making and generate sales growth
Collaborate with the broader analytics team to implement new technologies and processes that enhance campaign measurement capabilities