2027 Summer Internship (US) - Industry Message Strategy

Zebra Technologies • Lincolnshire, IL

1d • Hybrid

About The Position

This internship prepares students for entry into the business world by providing an understanding of Zebra Technologies’ functions and insight into a potential career with the company. Interns receive training and hands-on experience, participate in social and professional development activities, and have a professional mentor. The Solutions Marketing team develops global messaging strategies and go-to-market frameworks for Zebra’s manufacturing vertical, translating technology solutions into business value. Its work includes industry-specific thought leadership, sub-vertical campaigns, and sales enablement toolkits.

The intern supports industry messaging strategy through customer and competitor research, messaging development, performance analysis, review of agency assets, and go-to-market coordination. The role is hybrid, requiring three days per week in the Lincolnshire, Illinois office.

Requirements

• Currently enrolled in an undergraduate degree program in Marketing, Marketing Analytics, or Business Analytics.
• Anticipated graduation date between December 2027 and 2029.
• Must be authorized to work in the United States without requiring sponsorship now or in the future.

Nice To Haves

• Strong secondary research and competitive intelligence skills.
• Ability to read and synthesize long-form industry reports into executive summaries.
• Excellent written communication skills.
• Understanding of basic survey methodologies, including writing neutral, non-leading, structured multiple-choice or ranking questions.
• Self-organization skills.
• Intellectual curiosity about industrial technology.
• Experience using generative AI and basic knowledge of prompt engineering to refine outputs.
• Adaptability and learning agility, including willingness to learn quickly, embrace new tools or methods, and thrive in a dynamic, fast-paced environment.
• Basic proficiency in Microsoft Office tools such as Excel, Word, and PowerPoint, and basic familiarity with technology solutions.
• Commitment to ethical behavior and confidentiality.

Responsibilities

• Research customer pain points and map them against basic Zebra product features.
• Help organize standard messaging blocks and draft value propositions and key differentiators.
• Analyze performance metrics, identify engagement patterns, and propose potential optimizations.
• Audit competitor positioning and industry studies, identify competitor messaging opportunities and strengths, and synthesize findings into executive summaries.
• Review agency-delivered assets to ensure alignment with Zebra’s messaging frameworks and brand guidelines.
• Support go-to-market activities by tracking timelines, milestones, and deliverables.
• Monitor trade publications and emerging B2B marketing trends, and propose narrative topics and survey questions for thought leadership initiatives.
• Develop planning, organizational, and leadership skills.
• Increase technology knowledge and skills, especially relating to Zebra’s product portfolio.
• Manage team-based work assignments.
• Practice interpersonal skills through follow-up activities with day-to-day business contacts.

Benefits

• Summer Fridays, as applicable with the team.
• More than 30 social and professional events in 12 weeks.
• Global immersion with teams and interns.
• Intern allowance, when applicable.
• Healthcare, wellness, inclusion networks, and continued learning and development offerings.
• Community service days.
• Traditional insurance, compensation, parental leave, employee assistance program, and paid time off offerings, depending on the country.

What This Job Offers

• Career Level: Intern