Summer Intern, Digital GTM & CRM

e.l.f. Beauty•Oakland, CA

11d•$20 - $20•Hybrid

About The Position

The Digital GTM & CRM Summer e.l.f.tern will support the execution, analysis, and optimization of broadcast CRM campaigns across email, SMS, and push channels. This role offers hands-on experience in campaign planning, QA, performance tracking, and best-practice research, while working closely with the CRM team to support scalable, data-informed customer engagement.

Requirements

Must be available for the full internship period: June 1st - August 21st
Must be a rising junior or senior at the time of the internship
Currently pursuing a degree in Marketing, Business, Analytics, or a related field
Strong interest in CRM, digital marketing, and lifecycle communications
Detail-oriented with basic analytical skills and comfort working with data, spreadsheets, and performance metrics
Familiarity with tools such as Braze or GA4 is a plus, but not required
Strong written communication skills with a high attention to detail
Well organized, proactive, and eager to learn in a fast-paced team environment

Nice To Haves

Familiarity with tools such as Braze or GA4 is a plus, but not required

Responsibilities

Support the preparation of monthly email, SMS, and push campaign briefs
Assist with internal content review, QA, and briefing email developers to ensure campaign requirements are met
Track campaign timelines and delivery status across channels
Monitor performance and document campaign results and key learnings
Research CRM and email marketing industry trends and best practices
Summarize insights and recommendations into a best-practice deck for the CRM team
Update engagement metrics for weekly and monthly reports using Braze, GA4, and other relevant platforms
Assist with analyzing trends and preparing performance summaries for weekly, monthly, and quarterly reporting