CRM & Digital Marketing Intern

Ipsos • Milano, TX

12h • $700 • Hybrid

About The Position

Per la nostra sede di Milano siamo alla ricerca di un/a CRM & Digital Marketing Intern da inserire in stage all’interno della nostra Client Organization. La Client Organization è la divisione dedicata a generare un impatto tangibile per i nostri clienti, garantendo eccellenza e creazione di valore sostenibile. La mission è quella di individuare opportunità di crescita per le diverse Service Lines, ampliando e potenziando costantemente le relazioni con i clienti. Questo non è solamente un obiettivo, ma rappresenta una parte fondamentale della nostra cultura aziendale e del nostro modus operandi. Uno dei nostri principali elementi distintivi è il frame di riferimento 'Client First', una mentalità che guida ogni nostra azione. Questo approccio ci permette di garantire valore reale e di guidare la crescita, sia per i nostri clienti che per la nostra stessa organizzazione.

All'interno della Client Organization, avrai l'opportunità di affiancare un team dinamico e appassionato, nelle seguenti attività chiave:

Campagne Commerciali e Gestione CRM

* fornirai supporto nella creazione e segmentazione di liste contatti per campagne su CRM e strumenti di lead generation.
* affiancherai il team di Digital Marketing, occupandoti del set-up, dell'invio e del monitoraggio delle campagne commerciali, tracciando aperture, click, conversioni e follow-up.
* collaborerai allo sviluppo delle funzionalità del CRM sia a livello locale che internazionale.
* contribuirai allo sviluppo di flussi di nurturing tramite la creazione di sequenze mail personalizzate.

Inoltre, supporterai il/la tutor nella gestione quotidiana del database (import/export dati, pulizia contatti, verifica correttezza dei dati e aggiornamento anagrafiche da fonti interne/esterne), producendo report periodici sulla qualità, nel rispetto del GDPR.

Attività di Marketing

Supporterai il team Marketing nella collaborazione con stakeholder interni o media partner per la creazione di contenuti di marketing, tra cui articoli, interviste e leaflet, assicurando la corretta e fluida esecuzione delle attività.

Ipsos is one of the world’s largest research companies and currently the only one primarily managed by researchers, ranking as a #1 full-service research organization for four consecutive years. With over 75 different data-driven solutions, and presence in 90 markets, Ipsos brings together research, implementation, methodological, and subject-matter experts from around the world, combining thematic and technical experts to deliver top-quality research and insights. Simply speaking, we help the biggest companies solve some of their biggest problems, serving more than 5000 clients across the globe by providing research, data, and insights on their target markets. And we are proud of our continuous efforts in making Ipsos the best place to work!

The Client Organization seeks to bring the best of Ipsos’ solutions to clients, and to be the ‘voice of the client’ inside Ipsos. The mission of the Ipsos Client Organization (CO) is to deliver greater value for our clients and profitable growth for Ipsos. The CO is comprised of senior executives from across the industry who are focused on building long-term client relationships by understanding their business context and priorities, and then identifying and penetrating the relevant buying points for Ipsos’ broad portfolio of services that address these needs.

Requirements

• Degree in Marketing, Communication, or related fields.
• Basic knowledge of CRM tools such as HubSpot, Salesforce, or similar.
• Excellent command of the Office Suite, particularly Excel.
• Fluent knowledge of the English language.

Nice To Haves

• Knowledge of lead generation tools and platforms is a preferential requirement.

Responsibilities

• Support in the creation and segmentation of contact lists for CRM campaigns and lead generation tools.
• Assist the Digital Marketing team with the setup, sending, and monitoring of commercial campaigns, tracking opens, clicks, conversions, and follow-ups.
• Collaborate on the development of CRM functionalities at both local and international levels.
• Contribute to the development of nurturing flows through the creation of personalized email sequences.
• Support the tutor in the daily management of the database (data import/export, contact cleaning, data correctness verification, and updating records from internal/external sources), producing periodic quality reports in compliance with GDPR.
• Support the Marketing team in collaborating with internal stakeholders or media partners for the creation of marketing content, including articles, interviews, and leaflets, ensuring the correct and smooth execution of activities.

Benefits

• 6-month full-time internship (38 hours per week) with the possibility of extension.
• Expense reimbursement: 700 euros gross + meal tickets valued at 7 euros each.
• Dynamic and international work environment.
• Work environment highly attentive to people and active policies in terms of CSR, Sustainability, Diversity & Inclusion.
• Active participation in internal corporate wellness activities.
• Continuous on-the-job training and access to 'Ipsos Training Center', our constantly updated e-learning platform.
• A People & Culture team available for support and consultation.
• Opportunity to work on high-profile national and international projects and for top clients, alongside recognized industry professionals.
• Hybrid work model (Milan office & Remote Working).

What This Job Offers

• Job Type: Full-time
• Career Level: Intern
• Number of Employees: 5,001-10,000 employees