Digital Marketing Intern

GetingeFraser, MI
Hybrid

About The Position

Join our diverse teams of passionate people and a career that allows you to develop both personally and professionally. At Getinge we exist to make life-saving technology accessible for more people. To make a true difference for our customers – and to save more lives, we need team players, forward thinkers, and game changers. Are you looking for an inspiring career? You just found it. We are seeking a motivated and detail-oriented Digital Marketing Summer Intern to support our marketing team with email campaign development and execution. This role is ideal for a student or early-career professional with hands-on experience or strong interest in Pardot / Marketing Cloud Account Engagement (MCAE) and B2B digital marketing. The intern will collaborate closely with internal stakeholders and our external agency partner to help bring campaigns to life—from concept through deployment and performance tracking.

Requirements

  • Familiarity with marketing automation programs like Pardot / Marketing Cloud Account Engagement (MCAE), HubSpot, Adobe Marketo or similar required
  • Advanced proficiency: MS Office Suite including Word, Excel, PowerPoint, and MS Teams
  • Understanding of email marketing principles and digital campaign execution
  • Basic knowledge of HTML/CSS for email editing
  • Familiarity with marketing automation workflows and segmentation strategies
  • Experience working with or alongside external agencies
  • Excellent written, communication and organizational skills, with keen attention to details.
  • Strong interpersonal and team skills.
  • Currently a junior or senior student attending a 4-year undergraduate program, or working towards a Master's degree in a related field.

Nice To Haves

  • Experience with CRM systems (e.g., Salesforce) a plus
  • GPA of 3.0 and higher is desired

Responsibilities

  • Plan, build, QA, and deploy a complete email campaign in Pardot, including audience segmentation, email design, and automation workflow setup
  • Analyze an active campaign, identify opportunities to improve engagement (open rate, CTR), implement optimizations, and present results and recommendations
  • Assist in building or refining a multi-step nurture journey, including content mapping, timing strategy, and automation logic
  • Audit and improve database segmentation and list hygiene to enhance targeting and deliverability
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