Digital Marketing Specialist, CRM

Skechers•Manhattan Beach, CA

1d•Hybrid

About The Position

Skechers is seeking a Digital Marketing Specialist, CRM to support the execution and optimization of our email & SMS marketing program to drive customer engagement, conversion, and retention. In this role, you will assist in the daily building and scheduling of all marketing emails, creative brief writing, SMS copywriting, and audience segmentation. This is an ideal opportunity for a detail-oriented marketing professional who thrives in a fast-paced environment and is passionate about creating best-in-class customer marketing experience. This position is based in Manhattan Beach, CA and requires a hybrid work schedule.

Requirements

Experience with Salesforce Marketing Cloud (SFMC) or similar email service platforms.
Understanding of email marketing and A/B testing principles.
Strong organizational and project coordination skills.
Ability to manage multiple priorities in a fast-paced environment.
Clear communication skills and proactive problem-solving approach.
Excellent attention to detail, particularly around content accuracy, testing setup, and logic validation.
Familiarity with basic SQL or HTML/CSS for email.
Bachelor’s degree in Marketing, Business, Communications, or related field.
3-5 years of experience in CRM or email marketing.
Experience in eCommerce or digital environment preferred.
Must be able to work hybrid schedule from our Manhattan Beach, CA office.

Nice To Haves

Marketing Cloud certifications preferred.
Basic photoshop experience.

Responsibilities

Build and schedule marketing email sends in Salesforce Marketing Cloud Content Builder, ensuring correct links, products, and images.
Schedule and QA daily email sends, verifying correct audiences, timing, and approvals before deployment.
Write creative briefs for the graphic design team to follow when developing email creative, selecting relevant products and providing appropriate copy and direction.
Assist with daily SMS send execution through the Attentive platform.
Write SMS copy for daily marketing and promotional sends.
Collaborate with the Email Marketing Manager to plan and document A/B testing roadmaps across marketing emails.
Set up and QA test variations in partnership with Creative and Development teams (copy, timing, layout, segmentation, etc.).
Monitor live tests, ensure correct targeting, and compile post-launch results.
Analyze findings, identify performance drivers, and maintain a centralized testing log with insights and learnings.
Partner with the Creative Admin to ensure timely delivery of creative assets for marketing emails.
QA all creative elements for business and content accuracy (copy accuracy, link integrity, correct images/modules).
Track creative dependencies and ensure all send components are delivered on schedule.
Generate weekly and monthly performance insights for marketing and promotional emails & SMS sends, including engagement metrics (open rate, CTR), conversion, and unsubscribe trends.
Compile A/B test results and performance recaps to support campaign optimization.
Partner with Analytics and Email Marketing Manager to surface key learnings and improvement opportunities.
Maintain ongoing reports and dashboards that track marketing email & SMS program health and incremental performance.