Digital Marketing Automation Consultant, CRM

MassMutual•Boston, MA

7d•Hybrid

About The Position

The Digital Marketing Automation Consultant manages B2B and B2C marketing campaigns to create dynamic, personalized direct marketing communications. They leverage data-driven insights on customer behaviors, needs, and preferences to create relevant audience-first experiences. This work supports the marketing funnel from engagement to sales conversion, aligning with various distribution channels and their objectives, with third-party distribution as a primary focus. Makes recommendations from an informed business and marketing channel perspective, with strong inter-personal skills to effectively partner and influence decisions, working closely with distribution partners to activate strategic plans.

Requirements

3+ years of experience with marketing automation, CRM and data platforms, such as Salesforce CRM, Service Cloud, Financial Services Cloud, Data Cloud, Marketing Cloud, Marketo or Eloqua
2+ years of experience designing complex B2B and B2C digital direct marketing campaigns, including experience running A/B and multivariate split tests
1+ years of experience writing queries and extracting data in SQL
1+ years of experience applying AI-powered tools to optimize marketing personalization, content generation, or campaign performance — including familiarity with one or more enterprise AI platforms (e.g., Salesforce Agentforce, Microsoft Copilot, or equivalent).

Nice To Haves

7+ years of experience with marketing automation and CRM platforms, such as Salesforce Marketing Cloud, Marketo or Eloqua
Experience leading CRM strategy in a regulated industry (financial services, insurance, healthcare)
Demonstrated track record of building or scaling a CRM marketing capability
Experience integrating CRM with distribution or advisor channel marketing
Experience of large-scale marketing technology implementations or enhancements

Responsibilities

CRM Marketing strategy, advancement of CRM practice such as use of advanced capabilities and AI through partnership with other centers of excellence
Executive-level communication and alignment in support of multiple lines of business with various go to market strategies
Manages direct-to-consumer marketing campaigns for the Customer Relationship Management digital marketing team, primarily via email, direct mail, mobile, and SMS, while ensuring proper functioning of all response channels.
Creates testing plans and prioritizes the most significant opportunities and efficiencies across campaigns.
Analyzes campaign results and provides actionable recommendations, optimizing marketing campaigns and workflows based on performance, including reporting and presenting channel insights.
Works cross-functionally with various teams including Distribution Marketing Partners, internal Creative teams, Marketing Data & Analytics, Martech, SF CRM and various development teams to activate, maintain, and innovate campaign activations and technical processes.
Develops marketing campaigns with an audience-first mindset and in accordance with email best practices and CRM team SOPs to ensure alignment with business objectives
Contributes to continuous review of capabilities roadmap, process improvements in campaign development, quality control, database analysis, etc.