Summer 2026 Social Media Intern - Dollywood Parks & Resorts - Seasonal

All Career • Pigeon Forge, TN

17h

About The Position

At Dollywood Parks & Resorts, we create memories worth repeating. We do this every day across all properties, all located in the Great Smoky Mountains of East Tennessee. Ask anyone who has visited Dollywood Parks & Resorts, and they will tell you this place is different. It’s not a difference that you can touch or see - it’s a difference you can feel. We are seeking candidates who will embody the heart and soul of our mission of creating memories worth repeating while bringing families closer together. This person also brings a spirit of fun, authenticity, collaboration, creativity, and genuine hospitality to the lives of our guests. We want to work alongside someone who acts as an extension of our mission, values, and culture. This individual is driven to create meaningful experiences for our hosts, guests, and community while ensuring the success and profitability of our unique offerings. The right Social Media Intern checklist will include equal parts curious learner, innovator, administrator, detail driver, mentor, and motivator. The Social Media Intern is responsible for assisting the Social Media and Public Relations team with the social media presence for Dollywood Parks & Resorts, including influencer relations, social content support and social media community management support. Dollywood will provide the intern: Practical experience Hands-on experience within the wide scope of social media and influencer professions Opportunity to apply theory with practice Opportunity to identify and create professional contacts and network accordingly The opportunity to create portfolio work Working knowledge of a marketing department with a focus on social media

Requirements

• At least junior-level status at a college, university or technical school
• Concentration in Communications, Social Media, Marketing and/or related field
• Excellent multi-tasking skills required to manage and create daily digital content
• Adhere to team scheduling requirements including nights, weekends and holidays, as required
• Must submit to a post-employment offer criminal background check
• Able to project Dollywood Parks & Resorts' image by being genuinely friendly, caring and taking pride in your work
• Must be self-motivated and disciplined
• Must provide excellent customer service with a servant view
• Must be an excellent communicator with pleasant voice, accurate, consistent and detailed
• Must be an excellent listener
• Must be able to prioritize and complete work assignments on a timely basis
• Must maintain strict confidentiality and judgment regarding privileged information
• Must display and live out Lead With Love qualities by being: patient, kind, trusting, unselfish, truthful, forgiving, and dedicated
• Must be willing to constantly improve
• Must have professional appearance with good personal hygiene
• Must promote and support a “team” work environment by cooperating and helping co-workers
• Must adapt to changes easily
• Must enjoy a fast-paced, dynamic environment
• Must show appreciation to others
• Must be sensitive to the needs of our Guests and feel empowered to take action to meet their needs within company guidelines
• Able to communicate effectively using standard English grammar and punctuation
• Able to smile and make eye contact to make a friendly impression when greeting guests, vendors and other employees
• Must have manual dexterity necessary to complete all job duties
• Able to sit and/or stand for long/short periods
• Able to maintain good personal hygiene
• Able to get along with other employees to work out problems and resolve conflicts
• Able to work cooperatively with others inside and outside of the company
• Able to comprehend instructions and retain information
• Able to maintain dependable work attendance and flexibility with assigned work schedules including any required overtime, evenings, weekends and holidays
• Able to be flexible to handle frequent changes in priorities
• Able to prioritize tasks and complete assignments on time
• Able to report to work without being under the influence of or smelling of alcohol
• Able to operate different types of motorized vehicles, including but not limited to automobiles, vans, golf carts, and other all-terrain vehicles as well as ability to enter and exit vehicle multiple times daily
• Must possess a valid Tennessee Driver’s License and proof of insurance
• Ability to sit, stand and walk; climb and descend indoor and outdoor stairs
• Ability to move, bend, stoop, kneel, reach, and twist
• Ability to lift up to 40 lbs
• Above average memory retention and recall
• Ability to add, subtract, multiply and divide

Nice To Haves

• Interest in theme park, entertainment industry, brand marketing, preferred but not required

Responsibilities

• Assist the social media team in executing all interactive efforts across social media, including influencers, social content, community management and social media reporting
• Assist the social media team in maintaining influencer inquiries and partnerships via AspireIQ, and scheduling and creating content for Pink Jeep and Dollywood Parks & Resorts’ channels via Sprout Social
• Work with Dollywood Parks & Resorts personnel to obtain, develop and proof content for all social/PR campaigns
• Work with Public Relations and Social Media team to support PR and Dollywood Parks & Resorts’ events (media visits, park events, etc.)
• Assist in social media analytics tracking for Dollywood Parks & Resorts’ channels and evaluate results to adjust strategy to improve/meet goals
• Monitor all social media channels via Sprout on a daily/frequent basis, identifying issues or opportunities, and interacting with the Social Media Supervisor to address needs
• Management reserves the right to change and/or add to these duties at any time.

What This Job Offers

• Career Level: Intern
• Education Level: No Education Listed